During the process of purchasing a product online, the review plays a fundamental role: it allows you to touch the experience of other customers, finalizing or desisting from the purchase. When, then, the business is entirely online, the attention to customer service must be impeccable: Mobili Fiver (www.mobilifiver.com) is well aware of this, a point of reference for the purchase of made in Italy furniture online. With over 23 million in turnover expected for the end of 2021, the company specializes in design furniture and ranges from living to furnishing accessories, with a
catalog consisting of over 600 products.
Mobili Fiver is the first company in Italy to produce only for online in the furniture sector: in fact, there are no physical retailers and the brand’s products can only be purchased through its e-commerce. And it is precisely from its online sales channel that the 10,000 reviews on Feedaty arrive, the first site in Italy of verified online reviews.
Feedaty’s feedback-gathering process, the review site cites, is impartial and independent of sellers. Feedaty’s reviews are in fact collected directly from verified consumers, who have actually purchased a product or service on the seller’s website. An important milestone for the company based in Pordenone, which confirms the care and attention that is placed in every single purchase and customer.
Care starts with the packaging of the products
“In order to reduce the returns and therefore the breakages of the components that we ship to customers, we study the packaging down to the smallest detail. As a first step, we try to organize the components so that they take up as little volume as possible and that they do not move during transport. We then study the protective packaging based on weight and size. For
make sure that the final packaging properly protects the components inside the box, we proceed with a drop test from different heights. If the test is not successful and therefore the components show any breakages, proceed with the increase of the protections and then with a new test; if, on the other hand, the results are positive, we confirm the packaging. ” – comments Federica Bertagno of Mobili Fiver.
People against chatbots
“Chatbots make the shopping experience cold and sterile, what we want to communicate is just the opposite: warmth, welcome, safety, presence. The warmth of a family, a made in Italy product and an all-Italian welcome, but at the same time multilateral and aimed at the customer. ” – says Elena Perri of Mobili Fiver – “We dedicate to after sales
a particular and punctual attention in solving the problems that have arisen, offering human assistance, a presence that manages to go beyond the keyboard and become real. “
An augmented reality App for buying furniture online
Finally, to help customers purchase their furniture online, Mobili Fiver has also developed an augmented reality app, which allows them to “try” the brand’s furniture directly at home. With augmented reality, in fact, you can view all Mobili Fiver products on the screen of your compatible smartphone or tablet, viewing the products in 3D, enlarging them and rotating them 360 °, so as to better understand the dimensions and also the color-finish. more appropriate and coordinated with the rest of the furniture in the house.