Spazio Lenovo came alive with Motorola’s Pantone colours, welcoming AC Monza fans, who had the opportunity to meet and get to know their idols.
Motorola continues to celebrate his sporting passion, demonstrated in all of the brand’s partnerships – from AC Monza at UYBA Volley Busto Arsiziopassing through Formula 1 and Ducati together with Lenovo, ending with Basketball 2.015 Forlì. Thursday 5 October was the perfect opportunity to once again celebrate the excellent collaboration with AC Monza, which has continued for several years and which has accompanied the team straight towards Serie A.
Motorola x AC Monza: together for Edge 40 Neo
To celebrate the launch of the new Motorola smartphone, edge 40 neothe group’s flagship store, Lenovo space, located in the heart of Milan near Piazza San Babila, has been dyed Caneel Bay, the shade of blue identified by Pantone for the brand’s recent device. The store was populated by Motorola enthusiasts and AC Monza fans, who filled the location with more than 350 visits during the evening.
Guests were able to enjoy the magical experiences dedicated to edge 40 neo, such as the special immersive photobooth dedicated to the device, in particular its IP68 certification which allows it to be immersed in water, or table football color Caneel Bay available to everyone for a game. But the focus of the evening was the special show entirely moderated by Calciatori Brutti, the “largest changing room in Italy”, which involved the CEO of AC Monza Adriano Galliani and a selection of the team’s players.
Yesterday Armando Izzo, Michele Di Gregorio, Roberto Gagliardini, Danilo D’Ambrosio and – surprisingly – even the very recent purchase Papa Gomez they took part in a fun quiz orchestrated by Calciatori Utti. The public was then able to take photos and autographs with their idols. There was no shortage of an iconic scene that will remain in the memories of those present for a long time: the public, the players of the team and Adriano Galliani danced to the tune of the now very famous “Papu Dance”!
Official statements
“This event was the perfect celebration of the partnership with AC Monza,” he says Carlo Barlocco, Executive Director, General Manager Italy and Head of EMEA B2B of Motorola, “getting closer to the fans, creating the opportunity to get to know your idols and doing it right in the flagship store of our brand, for us means entering people’s hearts, creating a connection emotional that links the love of football to Motorola. This is the true meaning, for us, of choosing a team like AC Monza for our partnership: a profound, real way of touching people’s passion first-hand and giving them meaningful moments to experience it.”
“A real understanding has developed with the Motorola brand over the years,” he says Adriano Galliani, CEO of AC Monza. “AC Monza shares with Motorola the desire to win, to overcome challenges: a true communion of values, which leads us to choose young talents to support and grow, rewarding commitment and passion, the key words of our partnership”, concludes Galliani.
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