Motorola protagonist of a TV, Digital and OOH (Out Of Home) campaign with the new foldable Motorola Razr 40 Ultra
Motorolaa brand part of the Lenovo Group, is back on air, but also online and Out Of Home with a new campaign divided into 3 phases dedicated to its flagship model, the new one foldable Razr 40 Ultra.
Motorola Razr 40 Ultra on TV: the campaign
The campaign will be broadcast on DAZN, Discovery, Sky and Mediaset channels from 24 September to 7 October with 15″ videos that aim to show all the potential of the razr 40 ultra, the top of the range of the brand launched last June: a real technological jewel, from the largest external screen on the foldable market, up to the coloring in Color of the Year, Long live Magenta. The airing of the commercial will be accompanied by a digital campaign and OOH planning which will support the first phase and then continue until December.
“Motorola once again demonstrates its confidence in foldables and above all in the brand’s latest device, razr 40 ultra,” says Giorgia Bulgarella, Head of Marketing Motorola Italia“with this campaign we want to tell all its potential with a fresh and unconventional language, close to Generation Z. The revolutionary external display is right at the center of the story, which enhances the use of the device even when closed. In fact, Razr 40 ultra gives life to a new way of communicating and interacting with your smartphone, which becomes a tool for empowerment, growth and affirmation of your personality, thanks to its innovative features”, concludes Giorgia Bulgarella.
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