In view of the upcoming EICMA in Milan, MV Agusta has announced the official launch of the Lucky Explorer Project, a multifaceted initiative that aims to bring together fans of rally raids and off-road racing around the unforgettable legacy left by Cagiva and his epic victories in African rallies.
But, surely, the most awaited news that always falls within this project is the launch, confirmed by two new models focused on adventure which will be presented at the Milanese event from 25 to 28 November.
MV Agusta with Lucky Explore Project calls rally and off-road lovers together
This ambitious project starts with the creation of a website and an Instagram channel that will give voice to those nostalgic for the adventure. In addition, these channels will also serve as a showcase for the arrival of two new models focused on off-road, available for pre-booking online from 23 November. MV Augusta’s new adventure bikes have already been “spotted” around the Italian roads, and one should be a three-cylinder 950, while very little is known about the second model. There are also those who hypothesize the rebirth of the Cagiva brand as a new brand that will bring together all MV Agusta adventure bikes. At the moment it is only a matter of hypotheses, and to have certain news, all we have to do is wait until 23 November when the Italian manufacturer will officially unveil the two “mysterious” models at EICMA.
Returning to the Lucky Explorer Project site, this it will allow visitors to explore the history and culture that come out of the Schiranna factory in the province of Varese, and its forgotten links with African gatherings from different perspectives such as competitions, people, stories from the inside, visits to the factory of the past, old announcements, videos and new contents and events.
In this way, the Italian company intends to create a worldwide community of enthusiasts, inviting them to actively participate in the Lucky Explorer project. To this end, a special section of the site is dedicated to Lucky Explorer ambassadors. Those chosen will have access to special content and exclusive previews and will be able to invite friends to join the community, as well as receive regular product updates and the ability to start conversations on the Lucky Explorer forum.
Timur Sardarov CEO of MV Agusta Motor SpA commented: “I am thrilled with the launch of this very special project. The Lucky Explorer concept is not just about motorcycles, but a whole world of emotions, memories, values and a way of being … a long-awaited return for all fans of Made-in-Schiranna , but also a new beginning and a leap into the future: no matter where life takes us, we know where we come from ”.