Haier Europe announced today the appointment of Neil Tunstall as the new CEO of the company, after an in-depth global selection process.
Haier Europe appoints Neil Tunstall as new CEO
Neil Tunstall will take over as CEO of Haier Europe at the beginning of April, with the task of leading the Europe region which has its headquarters in Italy and has around 10,000 employees, a commercial presence in over 50 countries and 7 production sites.
Neil Tunstall, who is he?
Tunstall is a leader with extensive international corporate experience, a strong background in business and marketing, and a proven track record of success in technological innovation-driven businesses in the consumer sector.
Its main objective will be to continue to generate long-term value for an ever-increasing number of customers and consumers across the region, positioning Haier Europe as the undisputed leader and consumers’ first choice for smart home solutions.
Focus on technological innovation
“It is an honor to take on the leadership of Haier Europe. It is a company with impressive manufacturing power, an effective brand portfolio, a talented team and an enviable reputation as a leader in the large household appliances sector. I am convinced of Haier Europe’s solid foundations and its potential, and I look forward to continuing the great work already underway” – Neil Tunstall said.
“I will focus on collaborating with the Haier Europe core team and markets to remain at the forefront of technological innovation of products and scenario-based solutions, addressing the needs of millions of people around the world who use our products everyday”.
The roles played before
For the past seven months, Tunstall has served as Haier’s managing director for the UK and Ireland, leading the market with the aim of becoming the number one company in the sector. He will continue to perform these duties until a successor is appointed. Tunstall replaces Yannick Fierling, whose decision to leave the company was announced previously.
