Netflix would be considering an increase in the price to pay for its subscribers, which it would announce after the end of strike of actors represented by SAG-AFTRA (Screen Actors Guild‐American Federation of Television and Radio Artists). The increase is expected to affect users in the United States, at least for now.
Netflix, price rising after the end of the actors’ strike
At the moment, Netflix delivers different subscription plans in the United States, including a Standard plan with ads for $6.99, a Standard plan without ads for $15.49 and a Premium plan that offers 4K quality content and the ability to stream on four devices simultaneously, for $19, 99. Last year, the service had already increased prices, making the ad-free Standard plan more expensive.
According to the Wall Street Journal, the company now aims to keep the plan with advertising at the same price, but increase the other two. The American newspaper reports that the increase will arrive first in Canada and the United States. But then it will expand internationally.
The possible announcement of a possible new price increase contradicts the statements of Netflix’s CFO, Spence Neumann. Earlier this year, the CFO said the company had no plans to raise prices for “more than a year” after taking steps to reduce password sharing. Semba won’t be like that.
Netflix saw a 102% increase in new monthly subscribers after blocking password sharing. And has increased the price in the USA and Canada by 25% compared to last year, and then extend the increase to the other countries where the service is active.
The announcement will most likely come after the end of the actors’ strike. However, it does not appear to depend on the eventual agreement. In fact, it arrives when the actors have just resumed the protests and the agreement with the screenwriters still remains unknown.