A new partnership between Niantic and Sony Corporation that could revolutionize the world of AR (augmented reality). Software development experience on the one hand, audio leadership on the other.
Niantic and Sony together for a new experience in AR
Today comes the news of a partnership between two leading players in their sector. On the one hand we find Niantic Inc. – software development company – and the other Sony Corporation, a leader in the audio industry. The shared purpose is to create a more immersive Augmented Reality (AR) experience than ever. Efforts, at least initially, will focus on Ingress, Niantic’s popular sci-fi game for mobile (Android and iOS). No other details about the partnership are currently known, except as declared by the two brands through an official press release:
“We are very happy to start this journey in the field of Augmented Reality sound with Niantic, which has always paid great attention to the role of sound in the AR gaming experience,” he declares. Hiroshi Nakamura, Head of Mobile Product Business Division, Home Entertainment & Sound Products Business Group di Sony Corporation. “By combining Sony’s Spatial Sound technology with Niantic’s gaming content, we aim to deliver amazing experiences that blend reality with gaming through headphones. We look forward to also announcing upcoming initiatives to enrich the headset experience, such as the new product “LinkBuds”presented in these days by Sony “.
Enthusiasm also shared by Setsuto Murai, vicepresidente di Niantic, Inc., who commented on the collaboration as follows:
“Sony is a global brand with a wide range of products and excellent audio technology. By combining Sony’s audio technology with Niantic’s AR technology, we believe we can deliver a new level of augmented reality customer experience by extending the sensory experience beyond what you can see. We look forward to providing an increasingly engaging and immersive AR experience ”.
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