Lynk & Cothe premium mobility brand, announces the conclusion of Alain Visser’s journey as CEO of Lynk & Co in Europe to pursue new opportunities outside the company. It will succeed him – starting from 8 January 2024 – Nicolas Lopez Appelgrencurrently Head of Retail Operations at Volvo Cars, who will bring with him over 28 years of global retail and marketing experience.
Chi is Nicolas Lopez Appelgren
In his current role, Nicolas has led the transformation of ‘s commercial and retail operations Volvo Carshelping the company develop more immediate relationships with users, integrating Volvo’s online sales network with its retail network and improving customer service through direct response channels.
Before taking on the role of CEO of Lynk & Co in Europe, Nicolas took on important roles at Volvo Cars in various sectors such as retail and product management, marketing and commercial development. She was a fundamental figure in Volvo’s growth on not only the European but also the American market.
Nicolas Lopez Appelgren has succeduto Alain Visser
Alain Visser was appointed Senior Vice President of Global Marketing and Sales of Geely Auto Group in 2015, contributed significantly to the creation of the Lynk & Co brand and – since 2017 – has held the role of CEO in Europe. He has been a key figure in identifying new experiences for customers through the revolutionary business model and connected vehicles.
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The success of Lynk & Co
Jerry Gan, CEO di Geely Auto Group states: “Since its inception in 2017, Lynk & Co has already delivered more than one million vehicles globally, making it one of the fastest growing mobility brands in the world. We absolutely want to thank Alain for his many years of working together, and for all he has done to build a solid foundation for the future of Lynk & Co. We are thrilled to welcome Nicolas with us, and look forward to working together as we move into the next phase of international development.”
