After reaching the important share of the first million smartphones sold in Italy a few months ago, OPPO, one of the world’s leading companies in the smart device sector, today announces the achievement of a new important result: that of 2 million smartphones sold in Italy. The “doubling” is therefore a reality.
From his arrival in our country in 2018 until today, OPPO has been able to establish itself more and more in the technological panorama, thanks to innovative products able to anticipate the main trends. The key to success of this growth is in fact the constant search for perfection from every point of view, from revolutionary design to high-level performance, raising technological standards day after day to offer cutting-edge solutions.
Italy is the first market in Europe and this achievement underlines the increasing attention on the part of the Italian public to excellence and functionality and how more and more users choose to support and entrust their daily lives to OPPO devices.
To confirm this positive trend, also the most recent GFK market data (September 2021), with the 14% di market share a volume e 8.9% in value. To date, OPPO positions itself as fourth smartphone manufacturer in the world, with an even more ambitious growth prospect for the future.
The announcement of the 2 million smartphones sold in Italy comes close to launch of the latest OPPO Reno6 Series lineup, a range that further enriches the OPPO ecosystem, which sees Elodie, one of the most popular eclectic artists, protagonist of the advertising campaign Every emotion deserves a portrait, currently on air with a TV commercial on the main Italian television stations and an implementation on OOH in the main cities, digital and social.
“Celebrating this milestone just over six months after reaching the first million smartphones sold in Italy represents an important and meaningful moment for us. We are extremely grateful to all the Italian users who, day after day, continue to choose us, recognizing the great work of research and innovation that has always distinguished our devices. From the revolutionary OPPO Find X3 family to the most recent Reno6 Series, passing through the popular A Series, our ecosystem now offers an increasingly broad offer, able to best meet the needs of every consumer “, comments Isabella Lazzini, Chief Marketing Officer OPPO Italy.
An announcement that closes a year full of initiatives and activities that have further strengthened OPPO’s positioning in the Italian market: dall’OPPO Summer Tour, which allowed more than 85,000 visitors, in 5 Italian cities, to get in touch with the OPPO ecosystem, up to the most recent events held on the occasion of the Milan Design Week and of Milano Fashion Week, which once again underlined the close link between technology, art and culture.