OPPO, realme and vivo grow by over 100% in Europe

OPPO, realme e vivo crescono di oltre il 100% in Europa thumbnail

Despite the chip crisis and supply problems, three smartphone manufacturers are growing over 100%: OPPO, realme and alive. The latter has more than tripled its market share, from 0.5% to 1.8%. realme rises to 2.4% and OPPO goes from 4.7% to 10.1%, reaching double digits for the first time.

OPPO, realme and vivo are growing in three digits

The subsidiary companies of the group BBK Electronics have grown tremendously, despite the worldwide chip crisis. According to the research of Counterpoint Research, these three companies are off the podium which sees, in order, Samsung, Xiaomi and Apple. But they are the ones that grow the most.

The huge growth of OPPO is mainly due to the merger with OnePlus, which allowed it to go up to have one market share by 10.1%. The podium remains far away: Apple is still worth 22.1%. But the Cupertino-based company grew by 24% – a very good pace overall, but less than a quarter of what OPPO’s market share has risen. Samsung stays ahead, despite losing a substantial market share from last year.

The Counterpoint researcher Jan Stryjak he explained that: “realme is one of the fastest growing brands in Europe and consolidates itself as one of the top five sellers in Russia, Spain and Italy. vivo is growing fast, albeit from a small base, while Motorola and Nokia are trying to catch up. Honor has set its sights on the European market to make up for lost sales after the first major launch in the region last October ”.

These great growths show a market that is changing, especially in less expensive and mid-range smartphones, which are getting better and more functional. But above all they tell that not everyone has been equally affected by the chip crisis, perhaps also due to the greater willingness to use different suppliers.

But for the next quarter we have to pay attention to Apple: if iPhone sales go as planned, it could show that even on the podium there is room for growth.