PlayStation 5 becomes the official sponsor of the 2020 Italian Super Cup, reinforcing the link between sport and the gaming world
Sony Interactive Entertainment Italy announced that it has reached an important agreement of partnership with Lega Serie A on the occasion of the 2020 Italian Super Cup. This event will see Juventus, first in Serie A TIM last season, and Napoli, winner of the last edition of the Italian Coca-Cola Cup. PlayStation 5 will be Title Sponsor of the competition, which then takes the name of PS5 Supercup.
This partnership brings a greater consolidation of the link between the world of football and PlayStation. A partnership process that began with the birth of new eSports eSerie A TIM competition, of which PlayStation 4 is the main partner and exclusive console, and which is strengthened with the PS5 Supercup. The initiatives to engage the public at home through gaming, social and digital platforms will be unveiled in the coming weeks. These are the declarations of Marco Saletta, General Manager of SIE Italy:
We are proud to be able to collaborate with an exceptional partner such as Lega Serie A. The growth of the videogame medium in Italy is constantly increasing, and we strongly believe that collaborations of this caliber can concretely contribute to nurturing knowledge and development. In fact, football is undoubtedly the most followed sport in our country and the Italian Super Cup symbolizes one of the most coveted trophies of the season. This is why we believe that the PS5 Supercup represents a unique opportunity to celebrate PlayStation 5, our next generation console.
These instead are the words of Luigi De Siervo, Chief Executive Officer of Lega Serie A:
We are very pleased to have reached this agreement with Sony Interactive Entertainment Italia. The PlayStation brand is synonymous with innovation and our partnership is the result of a shared vision, aimed at the future and the new generations. The agreement with PlayStation 5 confirms the international growth path of the Serie A brand. The PS5 Supercup will be a great event capable of creating enthusiasm, emotions and engagement not only during the match, but also in the days before the match thanks to the many communication and marketing initiatives that will allow us to involve fans from home.
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