Let’s take a look at Sony Interactive Entertainment’s brand new international commercial, which fully encapsulates the entire PlayStation gaming experience. The title of the spot is in fact Play Has No Limits.
PlayStation: a new and exciting commercial arrives
What happens when the gaming experience reaches its peak? The new international commercial of Sony Interactive Entertainment. The title of the video is a real mission statement: PlayStation: Play Has No Limits. The brand has also returned from the Showcase for the presentation of the news of 2021/2022. A perfect moment therefore for the release of an intense commercial, able to tell and return the incomparable gaming experiences of the console, while dozens of characters move in a city conceived as a chessboard.
The film tells the story of two rival Kings, who collide in an epic scenario following the exploits of a Pedestrian, the most common piece on the board, as it makes its way through the city. On his path he meets several challenges posed by his rival, but she manages to make her way to the King’s penthouse and win the game for her team.
Further additional details on the commercial were collected in a PS blog post, signed by Eric Lempel SVP di Sony Interactive Entertainment e Head of Global Marketing.