Categories: News

POCO C40: plunges into a summer dedicated to entertainment

POCO C40 is the top of the entry-level segment for convenience, quality and performance in the name of entertainment on the go, let’s find out together in this article

LITTLE BITpopular brand among the young people passionate about technologyofficially announces the arrival in Italy of LITTLE C40to offer quality entertainment experiences on the move, especially during the summer.

It boasts a battery with a capacity of 6.000mAh which guarantees more than two days of autonomy on a single charge and supports fast charging a 18W to maintain high level performance throughout the day. The display, the largest ever seen on a POCO smartphone, is able to guarantee an immersive and perfect experience at any time.

In addition, it combines an exceptional audiovisual experience and unbeatable accessibility, not to mention the specifications that will literally conquer all users by positioning the brand at the top of the entry-level segment.

The words of Andrea Crociani

Andrea CrocianiBrand Manager POCO Italia states:

POCO’s philosophy has always been to provide the user with the best product at the best price, sacrificing all that is superfluous. With POCO C40 we wanted to expand our offer of entry-level products by addressing also and above all to those who want to spend as little as possible, without sacrificing performance. Also in this case we have raised the bar by offering a complete product even in this price range.

POCO C40: Extraordinary user experience at an unbeatable price

Unbeatable in the relationship quality price and delivers segment-leading performance. Thanks to the large display LCD Dot Drop da 6,71 pollici, the largest ever seen on a smartphone, users are completely immersed in the experience. Thanks to the glass Corning Gorilla Glassthe device is scratch-resistant and is also the ideal companion for outdoor adventures.

The display has a brightness that reaches ia 400 nitscomplemented by functions such as the Sunlight Mode Display, which intelligently adjusts the brightness of the screen in proportion to exposure to direct sunlight, stronger in the summer. Furthermore, the Reading Mode allows you to set the screen to a warmer color temperature, and more comfortable for the eyes because it can reduce eye strain during long reading sessions. The large screen and intuitive functions make it more accessible to watch videos, play games and even write messages.

Powerful entertainment features

In addition to the features that make it an entertainment powerhouse, the POCO C40 is equipped with powerful speakers that improve the overall user experience. The device is equipped with a dual rear camera, a main camera from 13MPa depth sensor from 2MP and a front camera from 5MP.

This setup is accompanied by a wide range of innovative functions and modes for photography and videography, which allow you to capture every single moment with clarity and precision. The 5MP front camera is perfect for iselfie and video callswhile the 2MP depth sensor lens allows for real-time depth sensing for undeniable aesthetics and quality in content creation.

Under the shell, mount the latest processor octa-core JR510 high performance of JLQ Technology. Its mobile platform is built on a 11 nm with eight cores Cortex-A55 that work up to 2,0GHz. The POCO C40’s youthful and vibrant design packs a bold look that is safer than ever to hold.

Availability on the Italian market

LITTLE C40 and 4GB+64GB is available in Italia and tomorrow in three colors Yellow, Power Black e Coral Green at the price of €189,90, available on Obviously, the offer cannot be missing Early Bird which will allow you to purchase it for 5 days a €169,90 starting at hours 13.00 on 3 August until 12.59 of 8 August.

What do you think of this new smartphone, the top of the entry-level segment for convenience, quality and performance? Let us know below in the comments. Don’t forget to follow us on our Instagram page, on all our other social networks and to stay connected on

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Walker Ronnie

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