The two brands Porsche Design and HONOR announce a new strategic collaboration; joining forces to combine cutting-edge technologies and functional design
The global technology brand HONOR and the prestigious lifestyle brand Porsche Design have announced a strategic partnership. This collaboration is based on a shared vision of creating innovative products that combine exceptional design with advanced functionality. Both companies, inspired by the constant pursuit of excellence and continuously pushing their limits, will collaborate to develop high-end intelligent devices. Offering consumers a luxurious user experience in the world of electronics.
Details on the collaboration between Porsche Design and HONOR
HONOR, a leader in foldable smartphones and innovations in mobile imaging, will be supported by Porsche Design’s experience in luxury design. HONOR has demonstrated its ability to represent the pinnacle of intelligent technologies, with a focus on crucial areas such as battery life, display technology, photography and videography. Porsche Design, with its unique design expertise and more than 15 years of success in the smartphone industry, has helped define a timeless, functional and purist style. The collaboration with HONOR represents a milestone in the expansion of Porsche Design’s electronic product portfolio.
Statements on the matter
Stefan BuescherChairman of the Board of Management of Porsche Lifestyle Group, said:
The exclusive partnership with HONOR is a milestone for the further expansion of Porsche Design’s iconic electronics portfolio. We share the same goal of becoming a leader in the modern luxury segment of smart devices.
George ZhaoCEO of HONOR, said:
We are honored to work with a partner like Porsche Design to bring the most advanced technology to the premium segment of smart devices. This long-term collaboration between HONOR and Porsche Design opens up new and exciting opportunities to strengthen our growth in markets around the world.
The partnership aims to combine innovative technology, pioneering product concepts and timeless aesthetics. All this, with the first device jointly developed by HONOR and Porsche Design that will be presented in China in January 2024.
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