Samsung launches powerAwesome, the TikTok challenge dedicated to the new Galaxy A smartphones. Let’s see together what it is
The initiative aims at to promote the feature innovative of the new ones Galaxy A52, Galaxy A52 5G e Galaxy A72, involving i Young people consumers of the Gen Z in a challenge creative and original on TikTok. For this global campaign in Italy will be involved 8 young creators Italians: Martina Socrate, Jennifer Preda, Giorgia Malerba, Federico Gardenghi, Alessandro Bedetti, Jash Gonzales, Valeria Vedovatti and Alessandro Montesi.
PowerAwesome Samsung Tiktok: the initiative
Samsung come back your TikTok with a new campaign dedicated to Gen Z, which involves i new smartphones of the Galaxy A series: Galaxy A52, Galaxy A52 5G and Galaxy A72. Indeed, all users of TikTok are called a try your hand with a new one challenge creativa, publishing their videos with thehashtag #powerAwesome.
The challenge intends to tell i distinctive features of the new ones devices of the Galaxy A series, which allow a all users of to enjoy of technologies e advanced features yet affordable price. Characterized by bright colors, a quadruple camera versatile with resolution from 64MP it’s a long-lasting battery, the new devices are perfect to accompany the Gen Z in challenges of everyday, filling the days of creativity e living at most their passions.
The TikTok challenge #powerAwesome punta right up the latter aspect, demonstrating in a manner ironic e innovative like the smartphone of the Galaxy A series are i perfect companions per every day, to make special the daily activities. The challenge is enriched give one Branded Effect, a filter made ad hoc that invites users a recharge the battery, making a video full of energy.
Words from Samsung
“With this TikTok challenge we wanted to focus on the creativity of our Galaxy fans by asking them to express their unique and authentic style on Tik Tok, just like that of the new smartphones of the Galaxy A series. Latest generation smartphones that allow everyone, especially the most young people, to make the most of Samsung’s cutting-edge technologies. We are sure that this new initiative will be a stimulus for many Galaxy fans, to fully express their personality with reliable and excellent products “
– commented Paolo Bagnoli, Head of Marketing of the telephony division of Samsung Electronics Italia.
The challenge, launched at global level and that in the first few hours has already achieved over 460 million views, you see involved even some young Italian creators, yes distinguish on TikTok for their own irony it’s theirs dynamic approach to trends: Martina Socrate, Jennifer Preda, Giorgia Malerba, Federico Gardenghi, Alessandro Bedetti, Jash Gonzales, Valeria Vedovatti and Alessandro Montesi are the 8 TikTokers chosen by Samsung to give even more prominence to the new challenge, e involve so a ever wider audience.
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