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Range Rover present at Design Week: a strategic choice

Design Week from 16 to 21 April is the ideal place to participate in the inauguration of the Range Rover House Milan. An event not to be missed

Range Rover has opted for the prestigious setting of Design Week for the inauguration of House Milano, an exclusive place that celebrates the creativity and innovation of the brand. Located in Via Amerigo Vespucci 8, in the Porta Nuova area, the brand's home opens its doors to the public from 16 to 21 April. Welcome to the world of modern luxury. The environments are in fact designed to reflect the philosophy of the brand, characterized by essential design, refinement and sustainable elegance. Guests will be able to immerse themselves in the essence of the car manufacturer, admiring the attention to detail and the choice of fine materials. In addition to the showroom, a series of exclusive events will be hosted, including design talks, creative conversations and show cooking with starred chefs. Moments dedicated to well-being were also organised, such as morning energy sessions, beauty experiences and mixology.

Range Rover present at Design Week: a strategic choiceRange Rover present at Design Week: a strategic choice

Range Rover at Design Week: test drives and out-of-town adventures

Driving enthusiasts will be able to experience the thrill of a test drive on board the range. An event is scheduled for Saturday 20th and Sunday 21st April.exclusive outdoor adventurewith an exciting off-road route through the vineyards of Franciacorta, followed by a tasting and lunch. The House was created in collaboration with prestigious partners, including Molteni&c for interior furnishings, Ethimo for outdoor furniture and Tecnogym for wellness sessions.

The choice to inaugurate the house during Design Week is strategic, because it will allow the car manufacturer to reach a large and varied audience and strengthen its image as innovative and creative brand. The Range Rover House Milan represents a new chapter in the history of the brand, a place where customers can live a unique experience and immerse themselves in the world of modern luxury. Choosing the Design Week is synonymous with undisputed success, which confirms the strategic vision of the brand and its constant commitment to offering the highest quality products and services.

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