According to the company’s latest earnings report, Snapchat is having its highest user growth record in years. Daily active users are total 293 million, with a growth of 23% compared to the same period last year. This is the best year Snap Inc has seen in some time and beats the company’s previous record of 22% four years ago. The growth also exceeds that of Twitter, which had 206 million daily users in the second quarter of 2021.
Record Snapchat: 293 million active users
The overall revenue is also noteworthy, which increased by a staggering 116% to a total of $ 982 million. This is the strongest growth rate so far, faster even than Twitter and Facebook, at least for now.
The company also said that Spotlight, its new feature that follows the equivalent on TikTok where the most popular clips are paid, has grown in popularity. Spotlight daily active users increased 49% and average daily content submissions more than tripled.
Much of this growth can be attributed to the end of quarantine periods, coupled with updates that have dramatically improved the usability of the application. In a previous earnings statement, il CEO Evan Spiegel said that “when containment measures began to ease in the US in late February, we saw turning points in key user behaviors, such as posting stories and using Snap Map.” However, the recent spate of COVID-19 cases due to the Delta variant could reverse the trend in the coming months.
“We are pleased with the progress that the team is making progress with the development of our augmented reality platform and we are motivated by the numerous opportunities to grow our community and business around the world – Spiegel said – More than 200 million Snapchatters interact with AR on average every day and over 200,000 creators use Lens Studio to create AR lenses for our community. ”