Hoover, a brand always oriented towards consumer needs and constantly engaged in the search for innovative and high-performance solutions, transforms the domestic cleaning landscape with HFX
This cordless vacuum cleaner stands out for its design and new technologies, thus defining itself as a true revolution. It represents an emblem of the philosophy that guides the design of all Hoover small appliances, developed with the 5 star approach.
This approach results in solutions that ensure maximum performance and durability, ease of use, stress-free maintenance and reliability.
Hoover HFX: revolutionizes domestic cleaning
Only Hoover, a pioneer in introducing the vacuum cleaner into consumer homes, radically transforms the concept of cleaning with HFX, breaking the conventions of design and innovation. This revolution is the result of constantly listening to consumer needs through questionnaires and market research.
In the recent panel organized by the brand, a key piece of information emerged: the main challenge is reaching the corners, e.g HFX presents a game-changing innovation.
HFX presents a revolutionary solution for vacuuming. With a simple gesture, the removal of the traditional brush reveals the exclusive CORNER GENIETMand integrated device highly maneuverable designed to easily reach every area of the houseespecially corners and stairs.
The innovation of domestic cleaning within everyone’s reach
The slim design also allows the HFX to be folded in one motion, taking up half the space for convenient storage, even in tight spaces (62cm).
This evolutionary leap in cleaning reflects the distinctive characteristics of Hoover solutions: performance, reliability, efficiency, style and attention to the consumer. HFX features a low-positioned dust container to reduce the path of vacuumed dirt, improving efficiency. No-touch emptying technology prevents contact with dust during cleaning and maintenance.
The peculiarities of HFX do not stop here. The product offers a 5-year guarantee and requires minimal maintenance, thanks also to the ANTI-TWISTTM technology of the main brush, which reduces the formation of tangles of hair and hair.
To meet individual needs, Hoover offers different models. HFX Home it is the essential cordless vacuum cleaner to reach every corner, while HFX Pet it is the ideal solution for spaces shared with four-legged friends.
Both brooms are also available in the double battery version for cleaning larger environments.
HFX is completed by accessories for every need, such as the 60cm flexible telescopic lance to reach high and hidden places, and the practical 2in1 brush for collecting dust and cleaning furniture.
HFX is being promoted through a new multi-channel campaign, with an exclusive spot for SKY in December and a META campaign focusing on the Hoover revolution in vacuuming. The creativity highlights all the innovative features of the product, with a strong reference to the brand’s centenary experience.
“The name Hoover brings with it a great responsibility – declares Atena Manca – Marketing Director Italy of Haier Europe -. Being the forefather in an important sector, which has entered the homes of millions of people for so long, has given us the push to seek the real revolution. A totally new suction model thanks to CORNER GENIETM, an extraordinary technology that allows you to reach every corner (really!), combined with a linear and foldable design, meets the needs of an increasingly informed and demanding consumer. With our SKY campaign, we will speak to our target by also covering the advertising spaces of the X-FACTOR final and the first episode of MASTERCHEF”.
The new cordless vacuum cleaner Hoover’s HFX is available starting from 649€.
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