Even Elton John, certainly not new to experiments of this type, could not resist the call of virtual worlds, officially landing on Roblox. The English artist has indeed founded Beyond The Yellow Brick Roada digital land that will soon become a virtual concert venue.
The project was officially launched today (November 3) and will bring a wide range of activities to Roblox, from quizzes to virtual treasure hunts, through a digital collection inspired by the most iconic outfits of the British singer-songwriter.
Elton John and the virtual concert on Roblox
Beyond The Yellow Brick Road will also host a special virtual performance by Elton John, lasting approximately 10 minutes. The concert will be held on November 17th, with reruns every hour, until November 20th. “After 50 years of touring it’s really exciting to think about performing virtually for the Roblox community,” said Elton John.
“At every stage of my career, I’ve always wanted to move forward and look to the future, and ‘Beyond the Yellow Brick Road’ is the next step on that journey as I prepare to step away from the live tour after 50 years on the road. It’s really exciting and I can’t wait to see the response from my fans and the Roblox community, ”continued Elton John. “I’ve always used my image, my glasses and my music to express myself, and Roblox encourages users to do the same.”
Beyond The Yellow Brick Road then looks like a virtual expansion of the Farewell Yellow Brick Road, which with over 300 concerts worldwide is Elton John’s farewell tour. The title, of course, is a clear reference to Goodbye Yellow Brick Road, the songwriter’s masterpiece album released in 1973.
In 2022 Roblox has already hosted performances by numerous artists such as Pinkpantheress, David Guetta, Lizzo, Stray Kids, Charli XCX, George Ezra e Yungblud. Even Spotify launched its Spotify Island in May.