Building on the success of the last edition, IIDEA – the Association representing the video game industry in Italy – has announced that Round One 2022 will be held at OGR Torino on 25 and 26 October. The event is proposed as a reference point for the eSports business in Italy, and is the first international business event dedicated to the sector. The 2021 edition was a real success, with over 40 Italian and international speakers and more than 400 participants representing companies and potential investors. After all, the eSports market is constantly expanding, and both tournaments and events of this type only confirm the interest in the sector.
What can we expect from Round One 2022: The very next level
The 2022 edition aims to replicate and exceed the success of the last appointment, with a focus on the concepts of innovation, design and technology. It is no coincidence that the theme of the event will be The very next level. Precisely for this reason IIDEA has announced the partnership with dentsu gamingthe integrated solution of gruppo dentsu dedicated to the videogame industry. The collaboration will grow on 8 editorial lines with the aim of declining all the different facets of the competitive gaming universe: Esports, Metaverse, Community, Tech, Sport, Creativity, Education, Institution.
“Round One is the reference event for those who want to do business in the esports sector in Italy. It is a training ground for brands approaching competitive gaming and an unmissable meeting place for those who already work in this area and need a context in which to get their investments off the ground “, declared Marco Saletta, President of IIDEA. “The new partnership with dentsu gaming is strategic for the development of Round One and, as a cascade, of the entire Italian sector: it will in fact be fundamental for the activation of new opportunities for the growth and transformation of the esports business thanks to the creation of unique connections between brands and operators “.
“We are really happy with this collaboration with IIDEA, which arises from a vision and a common path: to combine and enhance culture, innovation and business in the world of gaming”, – said Elisa Presutti, responsible for Italy of dentsu gaming – “Our proposition is to create connections and relationships with all the stakeholders in the sector and work together with companies to generate value, developing increasingly engaging experiences for communities. In our opinion, this is the winning formula for the success of the entire industry “.