Samsung it was decreed as best TV brand in the world and earned the first place for 17 consecutive years. The result is remarkable, considering that the television market is very competitive. Since 2006 Samsung manages to maintain the world record.
Samsung, best TV brand globally. The secret of success
According to market research firm Omdia, Samsung held a 29.7% share of global TV market revenue. In 2022, the company sold 9.65 million QLED TVs (including Neo QLED), leading the premium TV segment. Since the introduction of QLED TVs in 2017, Samsung has sold over 35 million QLED TVs until the end of last year.
In the segment of premium televisions (priced in excess of $2,500), Samsung’s TV market share was a whopping 46.2%. This figure has been more than 40% consecutively since 2019. Last year, the company maintained its supremacy in the above 75-inch TV segment, beating many competitors. The South Korean company has a 48.6% market share in the premium segment, which is higher than the cumulative sales of TV brands ranked second to sixth.
Samsung TV technology
Samsung claims that it has managed to stay in first place for so long thanks to its customer-oriented approach and the introduction of new technologies. In 2006, it introduced the range of TV Bordeauxwhile his LED televisions were launched in 2009. The company’s first smart TV was introduced in 2011. In 2017, it introduced QLED TVs, while its televisori QLED 8K they were launched in 2018.
The South Korean company has launched i Mini-LED-based Neo QLED TVs in 2021, while its first MicroLED televisions they were launched in 2022. The company also has several premium lifestyle televisions such as The Frame, The Serif, The Sero e The Terrace. Samsung has also introduced The Freestyle and The Premiere projectors over the past three years. It also introduced a solar cell remote control that charges through ambient light. For the first time in over a decade, Samsung has introduced its first OLED TVs in 2021 and launched its successor, l’S95C, last month.