Sustainability, safety, accessibility, training, inclusiveness are the keywords that Italians associate with the evolution of technology. And of course Samsung is not holding back in this challenge
Samsung Electronics Italia today celebrates 30 years of the company in Italy and confirms its commitment to driving the country’s digital innovation, to generate value in the territory and support growth and social development. On this important occasion, Samsung released the data of a research conducted in collaboration with the Politecnico di Milano, which outlines the macro-trends and digital scenarios of the future connected to the expectations of Italians towards technology companies and their future innovations. Antonio Bosio, Head of Products & Solutions of Samsung Electronics Italia, comments:
We are proud to have reached this important milestone. Italy has always been a strategic country for the company, in which we want to continue to grow and invest. For 30 years, thanks to our products and services, we have been accompanying Italians on a path of innovation, contributing to the digital evolution of the whole country. We do this and we will do so more and more in the future through what we call a “relevant” innovation, that is the development of new devices and tools that have the ability to significantly improve the quality of life of people and an accessible technology, that is a technology that leaves no one behind, because everyone must be able to access the value and opportunities generated by digital.
Technology as a facilitator for people’s quality of life and technology as a precious means to improve the world we live in, making it more sustainable, safe, accessible and fair. This is the great potential that Italians attribute to innovation, which is increasingly human-centered and capable of supporting and driving social progress. Sustainable development, improvement of the quality of life (“Better living for longer”) and remote control are therefore the macro-trends that emerged from the research.
Samsung Italia and sustainable development
Italians recognize a growing and central role of new technologies to meet the challenges of our times and ensure a better future and believe that technology companies need to focus on sustainability, followed by training and access to technology for affordable innovation. of all. 62% of the sample considers that digital technology can contribute to the reduction of environmental impact, 49% consider it an engine of social progress and 47% a tool for reducing inequalities and the promotion of a more inclusive and equal society.
The Smart Home is the place to start to reduce one’s impact on the environment: 54% of respondents associate the smart home with the ability to control and reduce consumption, 37% believe that, thanks to a connected home, it is possible to make more sustainable home life. But sustainability is also among the characteristics considered most relevant for a smart city; for 48% of the interviewees, in fact, the Smart City it must reflect the idea of a sustainable place in full respect of the planet and the needs of the individual.
Closely related to social progress is the improvement that the education sector can derive from new technologies, which have the capacity to revolutionize current teaching and advance it towards a more hybrid approach. 87% of respondents are confident that technology will positively impact the quality of education. Furthermore, the Italians hope for a radical change in future didactic scenarios: for example 30% of the sample imagines a didactics where augmented reality will allow them to follow fully immersive and interactive classroom or remote lessons. A third of respondents are also convinced that digital will increasingly play a role as a driver of employment, if supported by a greater diffusion of adequate skills and the study of STEM (Science, Technology, Engineering and Mathematics), essential to be able to fully exploit the benefits of new technologies.
Better living for longer
The study highlights how new technologies are increasingly associated with improving life expectancy through tools to monitor physical well-being and health and technologies for personal safety. Among the possible scenarios deriving from an increasingly pervasive connectivity, the diffusion of health devices it turns out to be the most interesting for 58% of Italians, while safety is one of the main characteristics sought by the interviewees in the home of the future. 46% of the sample said so. It’s not all. Security is confirmed as one of the issues most felt by Italians also in the city context: in a smart city, the presence of technologies for monitoring dangerous situations and intelligent cameras for detection of dangerous situations they are considered interesting by 81% and 76% of the interviewees respectively.
Samsung and Remotization
The health emergency, which hit us almost two years ago, has completely revolutionized our way of living and working, further consolidating the trend of remote control, that is the carrying out of remote operations and activities. If before this trend mainly concerned the business world with, for example, first robotics and AR experiments in the automation field and the introduction of some forms of smart working, now the concept has extended to any area of our life, thanks also to better connectivity that allows a greater diffusion of smart services both in homes and in the city. Speaking of 5G for example, smart cities and health monitoring devices are the most interesting scenarios that can be accelerated by the spread of this new standard, according to 63% and 58% of Italians respectively. THE37% of respondents associate the benefits of 5G with smart working, 32% to the actual creation of a smart home. Remote control is a concept that is now increasingly associated with the smart home: according to 34% of Italians, smart home means being able to have control of their home from anywhere. The home is once again central, a place for private life, a place of work but also a place where purchases are made, a place for study, entertainment and information. Furthermore, in the perception of most, equal to 65% of the sample, current technology is already capable or will be within the next 5 years to make a house totally autonomous and domotic.
In this scenario, the role of tech companies in becoming promoters of change and accompanying people towards the future becomes crucial. The research highlights the expectations of Italians in this sense: to improve the quality of life and our future it is deemed necessary that technology companies put sustainability at the center of their strategy, training and greater accessibility of technology so that it is truly within everyone’s reach, respectively by 54%, 27% and 19% of the interviewees.
Present in Italy since 1991, Samsung has always worked to spread the benefits of new digital technologies in all the main social and economic areas such as the home, the world of companies and business, schools, public services, art and entertainment and to promote a digital culture through value initiatives able to help Italians to seize all the opportunities that new technologies can generate. For 30 years, and for the future, Samsung will continue to offer Italians cutting-edge technologies to help them express their full potential, improving the quality of their life, facilitating their profession and letting them fully live their passions.
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