Samsung’s innovative Galaxy devices will be the protagonists of the music show, giving the new edition – arriving from September 16 on Sky and NOW an even more digital and connected character, in constant dialogue with Gen Z
Samsung confirms its proximity to the world of music, with the presence as Main Partner – thanks to Brand Solutions, Sky Media department, and Fremantle – at X Factor 2021, the Sky music show on air starting Thursday 16 September at 9.15 pm on Sky and streaming on NOW. Samsung’s innovative technology it will represent a digital bridge between competitors and the outside world allowing X Factor 2021 to stage an edition that is increasingly connected and in direct contact with Gen Z.
I Galaxy Z series devices, the innovative smartphones with a flexible display, in which video calling functions take a new shape, thanks to the possibility of folding the screen of the device into Flex mode, will be the technological allies of the competitors from the very first performance. Already from the auditions, in fact, the aspiring competitors, thanks to Galaxy Z Flip, will have the opportunity to reach their loved ones with a videocall to tell their impressions and share their emotions immediately after their first performance.
Samsung and X-Factor: between music and technology
Furthermore, the 12 finalist competitors who will arrive at Live will receive a Galaxy Z Flip3 5G, the latest generation folding smartphone, presented in August at the Galaxy Unpacked event. Thanks to Galaxy Z Flip3 5G the finalists will be able to tell their adventure, communicate with each other and with their judges and connect with loved ones and fans. The innovative Galaxy device, featuring a design and attractive colorswill act as a diary, the confidant always present in the emotional narrative junctions that will deepen the personal and artistic stories of the competitors. In addition, the finalists will also receive the new Galaxy Buds2, the wireless earphones equipped with active noise cancellation, so that they can listen to the pieces in preparation for the performance with exceptional quality and and immerse themselves completely in the sound thanks to a truly immersive audio experience. .
The synergy between Samsung and the show
Samsung technology will support not only the contestants, but also the judges and the entire crew of the program, covering an important space and function in the different phases of the show. Galaxy Z Fold3, the foldable smartphone that opens to the size of a tablet, will play a very important role in the show. Galaxy S21 Ultra, thanks to its extraordinary video and photographic behavior, it will be used for some particular shots of the competitors. While I Galaxy Tab S7 e Galaxy Book they will support backstage activities including reading the episode lineup or the order of performance of the competitors, and a useful work tool for all the daily activities of judges and producers in preparation of the performances, thus making it more and more effective and vanguard every phase of the program. Paolo Bagnoli, Head of Marketing of the telephony division of Samsung Electronics Italia, declares:
Technological devices, smartphones in particular, are fundamental elements of our daily life: in addition to allowing us to communicate and keep in touch with each other, they are essential tools for expressing one’s creativity and entertaining oneself. Listening to music via your smartphone has now become a custom. We are delighted to be Main Partner of X Factor 2021 and support the talented stories of this edition’s artists and all Galaxy fans through our innovative devices, including all Galaxy Z Flip3 5G foldable smartphones.
The appointment on Sky
In a revolutionized edition – at the start from Thursday 16 September at 9.15 pm on Sky Uno (channel 108, digital terrestrial channel 455), always available on demand, visible on Sky Go and streaming on NOW, with the debut of this edition which will be simulcast on TV8 (at key 8 on the remote control), while from the following week in clear X Factor 2021 will go every Wednesday in prime time – and which promises novelties in terms of musical creativity, thanks to the involvement of a new host and the new ways of composing the four teams, with the abolition of the division into traditional categories, Samsung thus enters as a partner, with a particular bond with Gen Z, permeating every moment of the show with its innovative solutions, helping to build a story of authenticity, enhancing every musical and creative moment, as well as the personalities of the competitors. That’s all from the mobile devices section, keep following us!