Samsung protagonist at the Best Event Awards 2022 with four awards

Samsung protagonista ai Best Event Awards 2022 con ben quattro premi thumbnail

As part of Roba’s Live Communication Week, which took place last Wednesday 23 November, the prizes were awarded Best Event Awards 2022of which Samsung was the protagonist. This is the main Italian appointment dedicated to the world of events, and Samsung was ready thanks to the Samsung: Interactive Movie project.

The result is four awards, of which two first places in the B2I Event and Digital Event categories. To these are added the third place in the B2B Event category and in the BEA Grand Prix.

Samsung: Interactive Movie ai Best Event Awards 2022

The Samsung: Interactive Movie project consists of an interactive training film, inspired by the recent popular Korean TV series and focused on the characteristics of Samsung’s top-of-the-line devices: the smartphone Galaxy S22 e he tablet Galaxy Tab S. To determine the development of the plot during a personalized virtual preview were the sales representatives, to whom the film was aimed.

The interactive film has therefore quickly become an irreverent content, sometimes comical. Spectators found themselves at various crossroads. Different choices have therefore led to different developments, all focused on the innovative features of Samsung’s flagship devices. Among these also the aforementioned Galaxy S22.

  • Mark Brunasso

    Writing is my passion, music is my life and Liam Gallagher my God. Otherwise I’m 30 and a musician, singer and songwriter. Here I mainly write about music and videogames, but everything that has to do with the creation of parallel worlds fascinates me. 🌋From Pompeii with love.🧡

    View all articles