As part of Roba’s Live Communication Week, which took place last Wednesday 23 November, the prizes were awarded Best Event Awards 2022of which Samsung was the protagonist. This is the main Italian appointment dedicated to the world of events, and Samsung was ready thanks to the Samsung: Interactive Movie project.
The result is four awards, of which two first places in the B2I Event and Digital Event categories. To these are added the third place in the B2B Event category and in the BEA Grand Prix.
Samsung: Interactive Movie ai Best Event Awards 2022
The Samsung: Interactive Movie project consists of an interactive training film, inspired by the recent popular Korean TV series and focused on the characteristics of Samsung’s top-of-the-line devices: the smartphone Galaxy S22 e he tablet Galaxy Tab S. To determine the development of the plot during a personalized virtual preview were the sales representatives, to whom the film was aimed.
The interactive film has therefore quickly become an irreverent content, sometimes comical. Spectators found themselves at various crossroads. Different choices have therefore led to different developments, all focused on the innovative features of Samsung’s flagship devices. Among these also the aforementioned Galaxy S22.