Serena Williams has officially joined Sorare. The blockchain fantasy football startup active in over 180 countries around the world and which has just closed a $ 680 million loan, today welcomes the US champion as a new member of its board of directors. One of the most iconic athletes of all time arrives in Sorare, who also stood out for her qualities of businesswoman, brand builder e pioneering investor in sport and technology.
Serena Williams entra in Sorare.
Today, Sorare is uniting the world of NFT with that of sport, bringing all the functionality and long-term value of non-fungible tokens to the platform, creating one new era of sports fandom on and off the pitch. Since it was founded in 2018, the company has experienced incredible demand and exponential growth, reaching more than 1 million users around the world and entering into agreements with 230 football clubs.
Serena Williams will provide a advice to the company’s board of directors in particular on the sdevelopment of the relationship between Sorare and the athletes around the world, on Sorare’s strategy to expand into new sports categories, with a focus on women’s sports, as well as future high-impact initiatives, to make the new generation of the network founded on the blockchain, the Web3, more inclusive and diverse.
Sorare users often get hooked on new teams and players they had never really paid attention to before, and that represents an opportunity for all athletes less represented in the media, which consequently remain underappreciated and undervalued, to reach new audiences. For 2022, the company aims to expand into women’s sports and in new sports categories, giving fans new ways to invest in different teams and players, and creating a more inclusive community.
Williams joins the company at a time of strong expansion and organic growth in the US market. His experience building brands, companies and passionate fan bases – both on and off the pitch – will help further accelerate the company’s growth, while continuing to attract new players and add new teams and leagues to sporting categories and geographies. Together, Sorare and Williams aim to build the future of entertainment sportsman on the Web3, allowing everyone to own “a piece” of the games they love, whether it’s in football or other sports.