SharkNinja finally unveils major product innovations via disruptive category expansion in EMEA with 20+ products
A testament to its growth and ambitions in the area EMEA, SharkNinja launched a series of disruptive new products at its Forum Inaugural EMEA. Through strategic partnerships, strong distribution networks, forward-thinking engineering and an obsession with understanding consumers and their needs, SharkNinja has significantly increased its presence in the EMEA market, with increased sales dell’80% In the third quarter of the previous year and with big ambitions for 2024 and beyond. As always for SharkNinja, the key to growth is in its products. SharkNinja has announced that it will introduce 20 new 5-star products in the area through his four pillars – Shark Clean, Shark Beauty, Ninja Kitchen e Ninja Outdoor.
Innovations for the home and outdoors | SharkNinja
This year, SharkNinja will enter the European market introducing new product categories that reflect its consumer-centric vision. The company is responding to growing consumer demand to spend more time outdoors with the launch of the Shark FlexBreeze fan and Ninja FrostVault Cooler range. Additionally, SharkNinja will introduce the NeverChange air purifiers, aiming to simplify and optimize the consumer experience. Among the new features there is also a new range of air fryers with double vertical drawer, designed to maximize cooking capacity without compromising counter space.
New offers for the European market
Shark has announced a wide range of innovative products which will enrich the offer available to European and regional consumers EMEA. These include:
- Shark Clean introduces the Shark Matrix Robot, a cleaning device that combines powerful suction and sonic scrubbing, the Shark StainStriker Portable Stain Remover that eliminates stains and odors with 20 times more stain-fighting power, Shark HydroVac, a 3-in-1 hard floor cleaner, and the new Shark Steam & Scrub steam mop with Steam Blaster technology.
- Shark Beauty introduces the Shark SmoothStyle straightening brush and comb to Europe, designed to shape and straighten hair thanks to advanced heated comb technology.
New offers 2024
SharkNinja announced the introduction of 13 new five-star products to expand the Ninja range in 2024. These new features include:
- Ninja Outdoor: The Ninja Woodfire Pro Connect XL Electric Barbecue and Smoker, the most advanced outdoor grill and smoker, together with the digital probe Ninja PROCHEF, a smart culinary tool that simplifies the cooking experience and ensures perfect results.
- Ninja Kitchen: The new Ninja Ice Cream Maker CREAMi DELUXE, with four new functions, and the Ninja Ceramic Cookware range of cookware, characterized by long-lasting non-stick performance. Furthermore, Ninja will introduce in Europa il Ninja Detect Duo blender, the smartest blender, and will expand the range of rapid cookers with the new Ninja Combi Oven and Air Fryer.
Company statements | SharkNinja
Commenting on new developments, Tom Brown, President of SharkNinja per l’area EMEA, he has declared:
In the context of SharkNinja, our greatest strength is relentless commitment; we strive to be a consumer problem-solving machine that uses unmatched consumer insights and global innovation to build products that address problems others don’t see or can’t solve, positively impacting people’s lives. Europe and the Middle East are some of the most interesting markets in the world. We’ve already seen dramatically increasing demand and growth, but we’re only just getting started. The new products and categories we are launching today will drive our growth as we invest in and build our business in EMEA in 2024 and beyond.
What do you think of these news? Let us know with a comment below and continue reading techgameworld.com to stay updated on the latest news and more.