Juventus today announces the relaunch of its official profile on Snapchat and introduces a new try-on lens for virtually wearing the club shirt, with the aim of inspiring and engaging millions of fans around the world. Thanks to these new experiences, Juventus wants to reach Snapchat’s unique audience that includes the new generation of sports enthusiasts in order to revolutionize the way they celebrate sport and enjoy their favorite content.
Snapchat’s Juventus Jersey lens
Thanks to tecnologia “Live Garment Transfer Tech” of Snapchat, fans will also be able to use the Juventus Jersey Lens to virtually try on the team’s official kit in augmented reality for next season and purchase it directly from the club’s online store.
Accomplice the beginning of Summer Tour in the United Statesthe Juventus profile will immediately go live and will be populated with exclusive content, providing fans with new ways to get in touch with their favorite club and support it, before the start of the new Serie A season, which kicks off on 20 August.
Friday 28 July Juventus players Paul Pogba, Moise Kean, Weston McKennie and Manuel Locatelli, who will play Real Madrid on August 2 in Orlando, Florida, visited Snap’s headquarters in Los Angeles to meet creators and learn about the latest in Snap’s AR technology.
Through the official profile of Juventus, over 750 million Snapchatters worldwide will be able to see the highlights of the matches of both the men’s and women’s teams and access special behind-the-scenes contentincluding training, training camp clips, fan-made content, and post-game activities.
How to use Snapchat’s Juventus lens
The Magnifier is now available to Snapchatters worldwide within the official @juventus profile, or by scanning the Snapcode right away:
La parola a Mike Armstrong, Chief Marketing & Communications Officer Juventus Football Club
“For Juventus, which has always had young people at the heart of its name and its DNA, it is a natural path to actively seek to create new content and experiences dedicated to the new generation of fans from all over the world. Snapchat has an incredible following in many countries, is a leader in augmented reality and we see huge potential for using Snapchat while watching sports. We are excited to continue working for our fans by bringing new experiences to Snapchatters around the world,” he explained Mike Armstrong, Chief Marketing & Communications Officer Juventus Football Club.
The opinion of Alejandro Arenas, International Sports Partnerships by Snaps.
“We are very happy to welcome Juventus back to Snapchat, the largest Italian brand on social media globally. The Turin-based club is one of the most iconic football clubs in the world and we are thrilled to see their presence on Snap solidified through goals, historical content, AR experiences and much more.
Users will be able to try on, post, share and buy Juventus Home and Away kits thanks to an AR Lens and our Garment Transfer technology. We look forward to giving Snapchatters even more ways to follow and enjoy great football content as we count down to the start of the new season,” he said. Alejandro Arenas, International Sports Partnerships by Snaps.