Sony BRAVIA XR: two new top-of-the-range LCD models

Sony BRAVIA XR Full Array LED 4K HDR X95J and LCD 4K HDR X85J TVs will hit the market soon. Both rely on Sony’s proprietary cutting-edge technologies to deliver an incomparable audiovisual experience

Sony announced today that two new 2021 TVs will be available shortly: i TV BRAVIA XR Full Array LED 4K HDR X95J e i TV LCD 4K HDR X85J. The latest new entry among the 4K HDR Full Array LED TVs of the BRAVIA XR series, Sony’s flagship, the first model won the CES 2021 Innovation Award and boasts the revolutionary Cognitive Processor XR, a processor that uses a more innovative and effective processing method than conventional AI to replicate the way the human brain hears and sees.

When we observe something, we unconsciously focus on certain points. The cognitive intelligence of Cognitive Processor XR divides the screen into several areas and identifies the position of the “focal point” in the image. While conventional artificial intelligence (AI) can detect and examine color, contrast, detail and all other image components only separately, the new Cognitive Processor XR performs simultaneous cross-analysis, just like our brains do. . This process causes all elements to be adjusted jointly with each other, with a much better end result, in which every factor is synchronized and the scene appears realistic, at levels unattainable for conventional AI.

Cognitive Processor XR is also able to analyze the position of sound in the signal, in order to precisely coordinate the audio and images on the screen. The system also optimizes each 3D surround sound input to generate immersive and accurate acoustics. The technology learns, analyzes and interprets unprecedented amounts of data and optimizes every pixel, every frame and every sound with an intelligent algorithm, creating the most realistic effect ever achieved by Sony.

I TV LED 4K HDR X95J offrono the exclusive BRAVIA CORE service, preloaded on all new models of the XR series, which offers both a selection of the latest premium and classic SPE titles, as well as the largest IMAX Enhanced collection. For the first time in the industry, BRAVIA CORE boasts Pure Stream technology, which enables you to achieve almost equivalent to lossless UHD BD quality with streaming up to 80 Mbps. The X95J and X85J TVs are ideal for gaming. Connected to a next-generation console, they take advantage of HDMI 2.1 functionality (e.g. 4K 120 fps display, VRR and ALLM) to ensure immediate response to commands.

Availability

The 85 “and 75” BRAVIA XR Full Array LED 4K HDR X95J TVs and the 85 “, 75”, 65 “, 55”, 50 “and 43” X85J LCDs will arrive in first half of July on the market. The 65 ″ X95J model will be available in the coming months.

TV BRAVIA XR Full Array LED 4K HDR X95J (modelli da 85″, 75″ e 65″):

• Cognitive Processor XR understands human listening and viewing modes and generates a revolutionary experience that allows viewers to fully immerse themselves in their favorite content
• The tecnologia X-Wide Angle generates lifelike, vivid colors from any angle, while better preserving hues and brightness
• Combining the precision of the Full Array LED panel with XR Triluminos Pro and XR Contrast Booster, the device brings to life supreme realism, with deep blacks and intense brightness
• The advance tecnologia XR Motion Clarity cross-analyzes your data to ensure smooth, bright, and sharp action without blur
• The tecnologia Acoustic Multi-Audio creates cinematic surround sound and fine-tunes sound placement, ensuring perfect harmony between audio and video
• The support of Dolby Vision HDR and the immersive audio of Dolby Atmos transform the entertainment experience with ultra-vivid picture quality and action-following sound
• X-Anti Reflection minimizes reflections for a distraction-free viewing experience
• The 4K XR upscaling technology optimizes signals in 2K, bringing them to levels close to true 4K quality, for detailed and extraordinarily realistic images
• Compatibility with HDMI 2.1 function, inclusi 120 fps 4K, Variable Refresh Rate (VRR), Auto Low Latency Mode (ALLM) e eARC
• Ambient Optimization optimizes picture and sound quality in any environment
• The design minimalista One Slate con cornice Seamless Edge encloses the screen in a single glass panel, naturally elegant and suitable to focus the attention of the viewers by eliminating distractions
• The three-mode support allows you to select between three possible configurations: a more compact one for a smaller footprint, one designed to enhance the device by eliminating any distraction and a raised one, which allows the integration of a soundbar system under the TV
• BRAVIA CORE: Born from the collaboration with Sony Pictures Entertainment (SPE), BRAVIA CORE is the meeting point between entertainment and technology, developed to add value and make unique experiences possible with Sony quality. Users have access to a selection of the latest premium and classic SPE titles and the largest IMAX Enhanced collection, preloaded on all new BRAVIA XR models. An industry first, BRAVIA CORE boasts Pure Stream technology, which delivers nearly equivalent quality to lossless UHD BD with streaming up to 80 Mbps.
• Quick access to a wide range of content and services with Google TV
• Instant connectivity to most devices, including Apple AirPlay 2 and HomeKit
• Compatibility with Alexa and Google Assistant
• Voice search interfaces with the Google Assistant for a smarter viewing experience
• Netflix Calibrated Mode offers studio-quality Netflix content and IMAX Enhanced delivers remastered IMAX visuals and immersive DTS audio
• Calman Ready offers advanced calibration capabilities and the ability to fine tune settings to levels simply impossible with conventional parameters

X85J 4K LCD TV (85 “, 75”, 65 “, 55”, 50 “and 43” models):

• The processore 4K HDR X1 guarantees better reproduction of depth and texture and a more natural rendering of colors thanks to the “object-based” HDR remastering technology
• Image processing technology 4K X-Reality PRO upscales every pixel, resulting in extraordinary sharpness. The advanced noise reduction and special database guarantee great richness of realistic detail in every scene
• Native 100Hz panel
• Compatibility with the HDMI 2.1 function, inclusi 120 fps 4K, Variable Refresh Rate (VRR)iv, Auto Low Latency Mode (ALLM) e eARC
  X-Balanced speaker for powerful and immersive audio
• Land Ambient Optimization technology with light sensor automatically adjusts the image and sound according to the surrounding environment
• The design minimalista con Flush Surface it extends the surface of the screen as much as possible by minimizing the frame, so that the gaze remains focused on the most important thing: the image
• The versatile two-position stand allows you to place the TV in a standard position, to enhance the images on the screen, or more compact, in the case of small support surfaces
• Quick access to a wide range of content and services with Google TV
• Instant connectivity to most devices, including Apple AirPlay 2 and HomeKit
• The support of Dolby Vision HDR and the immersive audio of Dolby Atmos transform the entertainment experience with ultra-vivid picture quality and action-following sound
• Compatibility with Alexa and Google Assistant

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Sony BRAVIA XR: two new top-of-the-range LCD models comes from TechGameWorld.com.