Have you always been looking for a collection of songs to calm your dog during a storm, or to motivate you while playing video games? If you need playlists that are too original, you probably struggle to find them already made by some other user. Luckily for you, Spotify is integrating more and more artificial intelligence in playlist creationoffering users a new feature that allows them to generate personalized playlists through simple prompt by the AI. So that we can have, every time, a music collection tailored to us.
Spotify's AI playlists: a new frontier in music personalization
Spotify's AI playlistscurrently available in Beta, allow users to create personalized playlists through the use of written instructions. This feature, initially available to users on Android and iOS devices in United Kingdom e in Australiawill subsequently be extended to other markets — hopefully soon also in ours.
Thanks to artificial intelligence, users can request a wide range of personalized playlists, from the most standard based on genre or historical period, to the most creative ones. Techcrunch gives two apt examples: “songs to serenade my cat” or “beats to fight a zombie apocalypse.” But the possibilities are many: you can ask even the most complex things. Although Spotify suggests that the best playlists are generated using suggestions that combine genres, moods, artists and decades. Like “90s pop songs for those feeling nostalgic” or “contemporary hip-hop for enthusiastic training”.
Furthermore, the platform takes advantage of its understanding user tastes to further personalize the playlists created. After the initial generation, listeners can refine the result by issuing commands like “less optimistic” or “more pop”, or remove individual songs by swiping left. After all, discovering new songs on Spotify is already very effective in itself: in addition to the generative AI with prompts, the algorithms remain active and effective.
Increasingly intelligent music collections
From a technical point of view, Spotify uses large language models (LLMs) to understand user intentions, combining them with its personalization technology based on listener history and preferences.
The functionality is accessible in the “ tabYour Library” in the Spotify app, tapping the plus button (+) top right. Spotify explains that we'll also find quick tips to help users get started, such as “focus on working with instrumental electronics” or “explore a niche genre like Witch House.”
Spotify points out that AI is surrounded by guardrails for Avoid suggestions that are offensive or focused on current events or specific brands.
After the success of AI DJ, AI playlists confirm Spotify's desire to exploit the latest AI technologies to offer an increasingly personalized and engaging music experience. As AI continues to evolve, we are likely to see further innovation from Spotify in this field.
However, we still have a question that we will only be able to answer after testing the functionality: How long before we get bored of using prompts to create playlists on Spotify — if that ever happens? Once the novelty has passed, will we stop looking for AI collections when we get into the car or put on headphones before training, preferring our mixes of the most listened to or playlists of users whose taste we appreciate? We can't wait to find out.
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