Switch-off tv: at what point is the process and how are the Italians preparing themselves? Two questions that the trovaprezzo.it site has tried to answer following the habits of the users of the Bel Paese in recent months.
Switch-off TV: how are the Italians preparing themselves?
What is immediately evident is a significant growth in interest in the category dedicated to decoder. In fact, in the last twelve months they have been registered about 900 thousand searches (+ 174% compared to the previous period). The most significant growth is seen in the last period, when July and August they recorded respectively +357% e +427% compared to the same months of 2020. However, the interest of Italians for this type of products had already grown during the winter period. The transition to the new frequencies had in fact been scheduled for early 2021 and, according to the data recorded by Trovaprezzo.it, already in December 2020 and January 2021 many Italians had shown interest in purchasing a new decoder for their old TV.
For i televisions, on the contrary, the greatest interest was registered in November, on the occasion of Black Friday. Comparing the year-over-year data, similarly to what happened for decoders, a strong growth in the months of July (+35%) ed August 2021 (+78%).
As for theprice trends, the lowest average price was reached in August 2021 for decoders (€ 60.83), while for TVs the best time to purchase was in December 2020 (€ 575.37).
Televisions: what are the most sought after models on the market?
Your Trovaprezzi.it the most sought after TVs are manufactured by Samsung: in the lead the 32 “T4000 model (available starting from 189 euros), followed by the older 24” N4300 (starting from 175 euros) and the TU7090 TV (available in different sizes, from about 379 euros) with 4K resolution Ultra HD and Crystal Display screen. As an alternative to Samsung products we find the latest Sony W6605 (from about 285 euros) and LG UP7800, equipped with ThinQ artificial intelligence, available in different sizes starting from 399 euros.
All “on the hunt” for Bonus TV
Starting from 23 August 2021, all those who bought a television before 22 December 2018 can benefit from a bonus aimed at the purchase of equipment compatible with the new digital terrestrial broadcasting standard (DVB-T2 – HEVC Main10). It is one 20% discount on the purchase price up to an amount maximum of 100 euros, and can be used against the contextual scrapping of the old tv. Only one bonus can be claimed per household. In fact, the Government has allocated 250 million euros to favor the replacement of television sets through the correct disposal of electronic waste, also with a view to protecting the environment.