TCL announced the appointment of Fabio Serafinowho will take on the role of TV and Audio Sales Directorbringing its experience into the consumer electronics sector.
TCL announces the appointment of Fabio Serafino as Director of TV/AV Sales
The company, sponsor of the Italian national football teams, sells TVs and smart products for the home such as refrigerators, washing machines, robot vacuum cleaners, air purifiers, air conditioning systems and more. And he needed sure guidance in TV/AV sales.
Born in 1982, Fabio Serafino has a decades-long career in the sales division of important consumer electronics companies. At Sony he held the role of National Key Account Manager, managing online and offline channels and coordinating marketing activities. He has managed commercial and promotional activities for renowned retailers such as Media World, Unieuro, Trony and Euronics.
Serafino has worked in multinational companies operating in the innovation and specialized distribution sector. A wealth of knowledge that allows him to understand how to move in the Italian market.
On his appointment, Serafino said: “TCL is a rapidly growing company and it is an honor to have been chosen to lead the TV sales section in Italy. I am sure that my experience in the sector and my know-how will help to achieve even more ambitious goals. The challenge now is to increasingly expand the brand’s sales network in Italy and reach Italians’ homes with quality products, always anticipating their needs.”
At CES we saw huge TVs and interesting products launched by TCL, but as always the price and availability on multiple channels will make the difference. Serafino has an interesting job ahead of him.
