The unstoppable ride of Tesla Model Y continues within the hotly contested European SUV market. The numbers speak for themselves, the old continent continues to prefer it to the others
Tesla Model Y confirms itself at the top of the preferences of European motorists. And this is a figure relating not only to the electric car segment, but to the car market in general.
A noteworthy result, fruit very attractive sales policies and well calibrated. However, incentives for scrapping older and more polluting vehicles, therefore practically worthless, have also played a key role in achieving this objective. According to the official numbers updated in September 2023, the units delivered were ben 29.309with a decrease of just 1% compared to the same period last year.
However, the Tesla branded SUV must keep in mind the fearsome competition of Peugeot 208 e Renault Clio which, albeit with a discreet gap in terms of units sold, trail it in the rankings.
A success resulting from a simple formula
Tesla Model Y proposes the very successful formula of compact crossover SUVs, combining technologically innovative solutions to reassuring and traditional details. All seasoned with excellent performanceespecially during acceleration, and with absolutely enviable handling in normal driving conditions.
Once you have become familiar with the peculiarities of electric traction, you have the impression of being on board a very conventional car in all respects, equipped with all the technological comforts most advanced and sought after by the modern motorist.
Materials and assemblies are average, in some cases improvable but still pleasant and in line with the competition. In essence the car succeeds in the difficult task of amaze and reassure at the same time a very heterogeneous clientele by age group and specific needs.
Tesla Model Y: here are its real opponents
Although, as already mentioned, the official opponents of the Tesla Model Y are European-produced cars, the real rivals of the future could be Chinese low-cost cars.
In fact, in recent years there has been a notable increase in Chinese brands entering the European and Italian markets, directly or through importers.
Almost all of these manufacturers offer models in electrified versions competitive pricesEquipped with very complete and attractive setups.
Of course, gaining customer trust is not a simple or even quick mission. However, with the right pricing policy, constantly updated content and an attractive design, even the most wary customers can be persuaded to buy. And Tesla knows this very well.
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