Apple announced the opening of its Brompton Road a Londrain the heart of Knightsbridgefor the 28 of July 2022. And he chose a “floral” theme for the inaugural event, given the proximity to Hyde Park.

Apple Brompton Road Store will open on July 28 in London

A few steps from the world-famous Harrods shopping center and surrounded by other luxury shopping boutiques, Apple is about to open a prestigious Apple Store in Brompton Road in London. After finding an agreement in 2019 with Chelsfieldwhich manages all the real estate assets of the The Knightsbridge Estate, now Apple can open its own store. Right across from Harvey Nichols.

“Our new shop in London’s iconic Brompton Road, a moment away from Hyde Park, it’s almost ready to be explored. It is a place where your bravest ideas can flourish and we will be there to help you grow them ”.

To celebrate the opening, Apple has organized a series of sessions dedicated to art, music and well-being in the store between 28 and 31 July. There will also be an “amazing world of AR” experience inside the store, with a DJ set on the 28th.

In addition, Apple has a free downloadable rest wallpaper floral theme to celebrate the event. Which you can use on iOS, iPadOS and macOS. And it also launches a dedicated playlist on Apple Music.

This will be the third store in central London after that of Covent Garden e di Regent Street, as well as being the 39th in the UK. If you go shopping in the London district, among the boutiques you will also find a technological one with the logo in the shape of an Apple.