What will happen in 2023 in the new car market? What are the purchasing intentions of Italians? An answer comes from the analysis of AutoScout24the largest pan-European online automotive marketplace, which involved its community to outline the main trends of the market of the new.
AutoScout24 observatory: the choices of Italians on cars
Discover Revolut, your online account
Although 2022 was archived with a negative sign (-9.5%), in recent months the new car market has recorded a significant growth. In December 2022 +20.3% compared to the same period last year and in January 2023 +19.3%. A positive figure despite the difficulties that the sector has had to overcome in recent years, first of all the delays in deliveries or the unavailability of cars.
A choice that consequently reflects on the intentions to purchase new cars for the coming months. In the first place the Italians indicate le hybrids (33%), followed by gas (32%). Diesel decreases (23%) while pure electric ones do not exceed 4.6%.
Therefore, the difficulty of the electric cars who are unable to overcome the distrust of the Italians. In fact, to curb their rise, users report the low battery life (for 35% of the sample) and the high cost (33%).
The shortage from the charging stations, another relevant issue, is reported “only” by one user out of five. And on this, incentives can be decisive: over four out of ten users intending to buy traditional cars (diesel or petrol), would be willing to opt for electrified cars.
The questions of the AutoScout24 Observatory
The AutoScout24 Observatory asked itself a series of questions about the attitude of Italians towards the purchase of cars.
How much are people going to spend on buying a car? On average they expect a budget of 28.900 euroan increase of +12.9% compared to last year’s survey (25,600 euros).
Why do you prefer the new car? Considering that you need to have the adequate budget to buy it, on the main motivation as to why they prefer second-hand, 17% tied for one matter of trust e you habit.
Why do they want to buy a car? When it comes to motivation, most do it for pure pleasure and a desire to change (25%), but above all (38%) would like to replace the car because it is outdated.
What can’t be missing in a new car? Attention to safety is growing. In fact, among the functions and accessories that cannot be missing, the active safety devices, such as ABS, ESP, ASR or TCS, reported by 81% of users (67% last year). Followed by i devices Of assistance while driving (60%), such as lane keeping and adaptive cruise control.
What are the most sought after models? For 2023, interest in SUVs, crossovers and off-road vehicles is growing further, indicated by as much as 62% of the sample (+21 pp vs 2022). In second place we find sedans (20%).
What will be the color trends? The Italians once again indicate an evergreen colour, black, indicated by a third of the sample. The novelty is grey, which with 28% has overtaken white, which is thus positioned in third place. Conversely, only very few would buy yellow or green cars.
How many kilometers do they travel on average in a year? 58% from 5 to 15 thousand km, a fifth beyond 20 thousand. Only 2% do less than 5 thousand km in a year and 4% over 35 thousand.