Xiaomi e the Italian urbanwear brand DLYNR, they announce today the launch of the first capsule collection dedicated entirely to the new Redmi Note 12 Seriesthe popular lineup consisting of four smartphones: Redmi Note 12 Pro+ 5G, Redmi Note 12 Pro 5G, Redmi Note 12 5G e Redmi Note 12.
Capsule Collection: the collaboration between Xiaomi and DLYNR in a limited edition
The absolute protagonist of the collaboration is the limited edition collection, which aims to make the most of ‘Vividicolori’, the slogan dedicated to the new family of smartphone that aims to redefine photography in the mid-range smartphone segment.
What does the collection include
The Capsule Collection includes four different items of clothing: two long-sleeved and short-sleeved t-shirts, shorts and a fleece gilet. With a sporty and modern cut, all models will be available in different colors such as purple, lead, turquoise and forest green, inspired by the Redmi Note 12 Series.
Each garment is enriched with a further graphic detail that makes the limited edition of the collection unique and recognizable. For example, the back of the sports vest is enriched by the writing “Vividicolori” which takes up the graphic tradition of graffiti, in perfect urban style, and which ideally contains all the colors used for the capsule collection. While various elements of the garments take up the bedroom compartment of the series, the strong point that distinguishes the outerwear and the shorts.
The urban and sparkling style of the collection perfectly recalls the spirit of the 12 series smartphones, enhancing the important path traced by Redmi Note, which revolutionized the “middle range” of the smartphone market, introducing flagship features within more accessible price ranges.
Capsule Collection, the word to Davide Lunardelli, Head Of Marketing Xiaomi Italy
Discover all Xiaomi telephony here
“The capsule collection with DLYNR is the second piece of our exploration of ‘Vividicolori’, the slogan of the Redmi Note 12 series. After those of Gianmarco Tamberi’s life, seen more than 20 million times on Instagram, it’s the turn of the vivid colors of the more genuine and uncompromising streetwear. A creative work that starting from the technical cues of our smartphones goes to color the lives of the kids, touching all their passions, from gaming to outdoor sports.” – says Davide Lunardelli, Head Of Marketing Xiaomi Italy.
Where and when
The limited edition will be available from Today on the official website and in the DLYNR Store in Corso di Porta Ticinese 83 in Milan. For the occasion, a launch party open to the public, on 18 May from 18.00 to 20.00.