After the gigantic PlayStation 5 installed in Rome in February, Sony Interactive Entertainment Italia today unveiled a new installation in Milan. This is the umpteenth chapter of the Live from PS5 campaign which, in the Milanese city, looks like a faithful reproduction of the Mjölnir hammer that tears a screen to pieces.
You can admire it in Corso Venezia, in the heart of Milan. If, on the other hand, you don’t live in the Lombard capital, you can find it in the highlighted photo of this article.
Live from PlayStation 5 arriva a Milano
Mjölnir, the iconic hammer of Thor, the God of Thunder, as well as being present in the acclaimed God of War Ragnarök (our review here), has also arrived in Milan, falling from the sky and crashing on a screen. In fact, the installation includes a colossal reproduction of the hammer (3.50 meters high, 2.60 meters long and 90 centimeters deep). This will dominate Corso Venezia until 15 April.
Don’t worry though, there’s no risk of getting hurt. The hammer is made of dense polystyrene and is decorated with hand-added extra details and reliefs. The exterior was then strengthened with a protective layer of 3mm polyurethane, in order to give it greater solidity (and grandeur).
Meanwhile, in London, the colossal Leviathan Ax has been sighted, while the Windbreaker has enthralled the citizens of Białce Tatrzańskiej in Poland. A mammoth advertising campaign. In all senses.