No market moves as quickly as that of technology and especially that dedicated to entertainment. An increasingly predominant area in our lives and for which few are willing to compromise. In this constantly evolving scenario, Panasonic recently brought the family of MZ2000 series televisionsa series that, once again, wants raise the bar of quality standards for top-of-the-range televisions.
And it is precisely in this range, both in price and quality, that the series MZ2000 it is placed with the will
to become among the protagonists of the scenario. To do this he has his side Panasonic’s experience, OLED quality and innovative Micro Lens Array technology. Will this be the technology of future smart TVs? And where does Panasonic fit into market trends? What are the future changes we will see?
To answer these and other questions, we had the pleasure of interviewing Aster Mollica,
Trade Marketing Specialist of Panasonic Italia.
Panasonic MZ2000 and the trends of the present and future
Aster Mollica,
Trade Marketing Specialist of Panasonic Italia
As anticipated and as explored in our review of the Panasonic MZ2000, the new family of Panasonic televisions is equipped with the new structure “Master OLED Ultimate” of the Company, which uses a new cutting-edge panel with Micro Lens Array (not available in the 77″ model). It is a rarity on the market that significantly distances itself from the most popular technologies of late and which aims to provide a new standard in the premium sector with truly exceptional video and audio quality.
Tra OLED e Micro Lens Arraywe asked Aster Mollica if there was even room in Panasonic
the 8K technologytrending and replied that “… in the past the possibility of developing which model was analyzed, especially during the period of the 2021 Olympics in Japan. The idea
was to link the Olympics to 8K quality, at least on the home market of Japan and then perhaps export it to the rest of the world. But in the time that has passed between the previous Olympics and 2020, it has been seen that very little 8K content exists since it has not been adopted by the world of cinema, also because it is not suitable for the cinematographic world. In the end, we focused, precisely in those years, on the 2000 series and on improving an externally produced panel as much as possible to have top quality with OLED technology.”
8K is actually a bit of a thorny topic that more than push on a real one
visual quality, which can be surpassed overall by other technologies, becomes a means of
communication and marketing that is easier for the general public to understand. Behind this lies
also an significant impact on electricity consumption and above all on the costs of the final product.
Speaking of trends, we couldn’t fail to mention the attention that has been given in recent times to large
TV cuts consumer, reaching over 100”. Mollica confirms that currently the largest size available today for a Panasonic TV is 85″ with LED technology. Larger sizes have been offered in the past but for a more specialized audience, while for the consumer market the focus is mainly on audio and video quality rather than size, this is to avoid a very high price positioning on products that are difficult to position all over the world. the interior of ordinary homes.
Panasonic’s position today
Between growth and changes in market routes, Panasonic has managed to maintain a loyal share of
public which together with the quality and innovation of its products has allowed it to hold a
firm position on the international scene. Panasonic has always been the choice of an audience
specialized and with high technical knowledge who know the quality of the devices Panasonic e
the versatility of their products. Recently and even more so with the MZ2000 series, the company is moving forward
bringing the general public closer by offering the same high quality with a simpler interface and
effective.
“The idea is that of a television “to be enjoyed” but more for the family, with a new menu and one
I develop more of the gaming part thanks to very strong collaborations. In terms of menu and functionality, yes
has the possibility of enjoying the quality of a Panasonic TV, quite undisputed, but aimed at a
wider clientele therefore with aids. At the same time there is no shortage of options for a wider audience
“nerd” who wants to get more specific images and quality.”
It is precisely with the MZ2000 series that this intention is cemented with the native operating system
Panasonic “My Home Screen” arrived at version 8.0, which brings with it all the peculiarities of the UI
that we have learned to love over the years. Let’s find them customization functions, the
entertainment platformssuch as Netflix, Amazon Prime Video or Disney+, image presets
predefined depending on the situation and so on. A specific screen is also added to this
for video games in which you can select the best image quality with a click of the remote control a
depending on the genre of game you are playing.
In terms of quality, after our test, we could not bring to light the extraordinary performance of the
new 2000 series which, in addition to a soundbar integrata Dolby Atmos It also boasts a set of speakers
audio that offer one of the best sound qualities ever experienced.
“The idea of creating a collaboration with Dolby Atmos (as well as Vision) was born at the presentation of
Early 2000 Series Las Vegas CES.” Mollica told us, “A smart TV was therefore born with
an integrated soundbar and not an external one as done previously. The formula of an external soundbar
had several criticisms not on the audio quality but rather on the visual impact as it was
however of an important object but detached from the television. In the end the choice was to
integrate the soundbar to the television together with other Dolby Atmos speakers, also integrated. In the
In the last two years the soundbar has become a real sound projector capable of orienting
the audio in the most faithful way possible (…) The audio component is very important for creating
the immersiveness.”
What about Cloud Gaming in Panasonic TVs?
Staying on the field”video games”, we asked for more information about the TV integrations
Panasonic con il Cloud Gaming, a very hot topic of recent months. It’s no secret that some
competitors have integrated Cloud technology into their devices, collaborating with
Xbox o Nvidia and their respective systems Xbox Cloud e Nvidia GeForce Now.
In this regard it seemed to us that Panasonic had no interest, but during the interview with Aster Mollica we learned that Panasonic preferred to remain on the sidelines for the moment and observe the evolution of Cloud Gaming technology. Indeed, there has been no shortage of setbacks, whether it be the closure of services such as Google Stadia or the excessive dependence of the various cloud services on a broader infrastructure, such as the speed of the internet connection or the efficiency of the servers.
The company preferred to focus more on the compatibility of new generation consoles (at this point
“current generation”) becoming in fact one of the first companies to provide televisions that
could best represent the quality offered by PlayStation 5 and Xbox Series And that’s right
This is where the philosophy and partly the success of Panasonic lies: offering technologies only
when you are able to guarantee that that technology will work in the best possible way.
