It lasted just under a year the farewell of Pioneer to Italy. The brand, after an exclusive distribution agreement that it had sold to Sharp the rights on its products for Italy, is preparing to return to the local market thanks to a new partnership with Exhibo. The company will be the one to (re) market the Pioneer devices in Italy.
Pioneer is a true icon, especially among audiophiles. The brand’s products are among the most popular with DJs and consumer electronics users alike.
Pioneer returns to Italy with its own brand
Ansa reports that the announcement comes as part of the agreement with PAC (Premium Audio Company). This provides for the exclusive distribution of the products Pioneer e Integra for Italy. Both brands will now be part of the Exhibo offer which already distributes branded devices in Italy Klipsch. Exhibo thus strengthens its portfolio of electronic devices in Italy. We can therefore expect to find all Pioneer solutions in specialized stores, including amplifiers, hi-fi components, SACD / CD players (with USB D / A converters and full-range streaming 5 and 7 channel receivers) and much more.
The joint venture between Premium Audio Company and Sharp, in 2021, led to the acquisition of all the intellectual properties of the Pioneer Corporation and Integra brands. As a consequence of this, the distribution in Italy of the products took place through the aforementioned brands.