Bridgestone, a leading global manufacturer of high-quality tires and sustainable mobility solutions, today announced the launch of its new premium winter touring tire
The Bridgestone Blizzak 6 ENLITEN, specially designed for electric vehicles, offers exceptional performance on snow, the best braking on wet surfaces and increased mileage.
New Bridgestone Blizzak 6 ENLITEN: excellent winter tire for electric vehicles
Considering that driving conditions on wet surfaces represent the main challenge for European motorists during the winter, the Bridgestone Blizzak 6 ENLITEN it was designed to offer superior performance in these situations. Test effettuati at TÜV SÜDone of the most authoritative automotive testing institutes in Europe, have demonstrated that the new winter tyre at Bridgestone ensures the shortest braking distance on wet roads.
Designed for face any winter road conditionil Bridgestone Blizzak 6 ENLITEN features improvements in snow performance compared to its predecessor, ensuringexcellent mobility and control. It was also recognized as the best tire for snow braking and traction by TÜV SÜD.
Bridgestone’s winter flagship also offers a notable increase in mileage, with 32% more durability than the award-winning Blizzak LM005. This not only improves the efficiency of the tire but, by extending its life by almost a third, allows motorists to save costs.
The exceptional performance of the Bridgestone Blizzak 6 ENLITEN is supported by ENLITEN technology, Bridgestone’s innovative approach to tire development. In this case, the ENLITEN technology is combined with innovations in tread and compound design, including an improvement in design, greater uniformity of the wear profile and optimization of sipe distribution. 25% of the tire is made from recycled and reusable materials, in line with Bridgestone’s commitment to sustainability.
Thanks to ENLITEN technology, Bridgestone’s new winter touring tire is ready to guarantee optimal performance in all road or weather conditions. Designed to meet the general needs of any vehicle and the specific requirements of electric vehicles, the Bridgestone Blizzak 6 ENLITEN contributes to the company’s goal of making electric vehicles more efficient and accessible.
Made and designed in Europe, the new Bridgestone Blizzak 6 ENLITEN will be available from May 2024, offering 189 different sizes, including variations from 16 to 12 inches, and 54 new sizes. Further measures will be introduced during 2025.
Laurent Dartoux, President of Bridgestone Group EMEA, commented: “With an incredible 23 test wins since 2020, the Blizzak LM005 has set a very high standard, but with the Blizzak 6 ENLITEN we have taken things to another level . Our team of experts has created a superior quality winter tire that can handle any winter. Thanks to ENLITEN technology, the Bridgestone Blizzak 6 ENLITEN is a ready-to-use tire that offers maximum safety and performance, while improving its sustainability characteristics. In line with the Bridgestone E8 Commitment, this launch marks another milestone as we accelerate towards our vision of a sustainable mobility future.”
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