TikTok kicked off its annual product event with a ad series interesting. Among them we find a function aimed at the employees of the studio film marketing call Showtimes on TikTok. Let’s find out all the details together.
Showtimes, the new feature of TikTok dedicated to cinema
Through a blog, to coincide with the start of the event TikTok Worldthe division of the Chinese company ByteDance stated that Showtimes was designed for “Strengthen the link between communications on the films that take place on the platform not actual ticket sales.”
According to TikTok estimates, the 52% of people find a new movie, TV series or actor through its platform. In addition, one in four spectators buys a cinema ticket, again thanks to the platform. The Showtimes offer includes trailer, show times e information on cinemas based on the location of users.
Hollywood has long recognized the power of TikTokwhich broke in and destabilized more established social actors such as Snapchat, Twitter e Instagram, forcing studio marketing executives to refine their approaches. A few months ago a report of TikTok e Sony Pictures he analyzed the role of the platform in the success of Spider-Man: No Way Home. The results of the report, shared with Deadline earlier this year, indicate that the “secret ingredient” was the push of TikTok users to create content related to the filmthereby sparking the interest of fans when they were shared online.
More news from TikTok
Among the other new initiatives announced are the updates of the TikTok Creator Marketplacea hub for beyond 800,000 creators. The improvements include a greater research capacity and new functions to report recommendations, comments and campaigns.
On the advertising front, the company has introduced Focused View. This is a new feature for the platform’s ad management. Brands that use Focus View they pay for their ads only when users voluntarily watch them for at least six seconds o when interacting with the ad within the first six seconds. This feature was meant for emphasize the high level of ad engagement on the platform.