Da 0 a ∞, il progetto per pioneri digitali di TikTok, edulia e Treccani thumbnail

TikTok, the feed algorithm can be deactivated in Europe

TikTok, in Europe it will be possible to deactivate the algorithm of the thumbnail feed

TikTok is making significant changes to comply with Digital Services Act (DSA) of European Union. In particular, users in Europe will have the ability to disable the custom algorithm that drives the “For You” and “Live” feeds on TikTok. As stated by the social network, this option will allow users to view “popular videos both from where they live and from around the worldrather than based on their individual interests.

TikTok, the feed algorithm becomes optional in Europe

This initiative connects to the new ones rules established by the DSA, which require large online platforms to allow users to opt not to receive personalized content. This content usually comes from the monitoring and profiling of user activities.

With these changes, TikTok’s search feature will show popular content in the user’s region. Instead, the “Follow” and “Friends” feeds will be displayed in chronological order when the user chooses a non-personalized view.

TikTok influencer

Another significant change involves older European users between 13 and 17 years old. Instead of having to manually opt out of personalized ads based on their online activities, users in this age group they will not automatically receive targeted ads.

TikTok is just one of 19 companies subject to DSA rules. These also include popular platforms such as YouTube, Instagram e Twitterr (sorry, X). As a result, these platforms will also make similar changes in Europe to comply with the new regulations. Although TikTok did not provide an exact date for the implementation of these changes, has stated that it aims to meet the required obligations by the deadline of August 28 provided by the DSA.

Walker Ronnie is a tech writer who keeps you informed on the latest developments in the world of technology. With a keen interest in all things tech-related, Walker shares insights and updates on new gadgets, innovative advancements, and digital trends. Stay connected with Walker to stay ahead in the ever-evolving world of technology.