Bad news for subscribers of Twitter Blue, which will see the cost of their subscription increase from $ 3 to $ 5. In these hours, in fact, the platform has also notified the increase to its early adopters, specifying that the monthly amount they are paying will remain the same until October. But let’s try to understand something more.

Twitter Blue: the subscription increases in price from October

It is unclear why the cost of the Twitter subscription will increase in the coming months, but what is certain is that the increase will help create new features requests from subscribers, improve existing ones and support journalism. And as if that weren’t enough, the platform said it is creating a “smoother reading experience”, and launching new experimental features in Twitter Blue Labs for all those subscribers who accept the price increase.

For the uninitiated, Twitter Blue is a subscription service launched by the company in November last year, unlocking some exclusive features for the most loyal users. These include the ability to unsubscribe from tweets, browse the news without advertising and have access to the new options that Twitter is testing. While the subscription offering is attractive, in its second quarter earnings report for 2022, Twitter said it saw a sharp increase in the number of regular users on the website, but that did not translate into an increase in the number of regular users. earnings for the company.

Indeed, the company has registered one net loss of $ 270 million, which he attributed to the economic downturn and uncertainty surrounding the acquisition of Elon Musk. At this point, therefore, it seems almost obvious that the App has chosen to increase the price of the subscription to be able to solve its economic situation. But are we sure subscribers will accept? Maybe.