WeWard is enjoying great success in Italyespecially among young people, becoming a real phenomenon of custom for theto Generation Z and for i Millennials. Users between 18 and 35 years old represent over 70% of the 2.5 million Italians who use WeWard. Here are the service usage statistics:
WeWard depopulated in Italy thanks to Generation Z and the Millennials
WeWard users in Italy have predominantly between the ages of 18 and 35 and live in the large cities in the north-central of the country. Most of the users are women. It should be noted that 71% of WeWard users belong to the 18-35 age group and 21% to the 36-51 age group. The remainder is divided between the other age groups.
About 60% live in large cities or in medium to large cities. It should be noted that 25% of users use WeWard in the peripheral areas of the country or in rural areas. To dominate the use of the app are the users of Rome. Milan, on the other hand, has about 35% fewer users than Rome while Turin has 1/3 of the users of the capital.
For more details you can consult the official site of the service.
The company comment
Yvest Benchimol, CEO of WeWard, he underlines: “We do not know the actual reason that for example pushes the Romans to walk more than the Milanese and Turin’s. However, we think that in a city like Rome, with a milder climate and the many problems linked to mobility, people are more encouraged to walk stretches that they would otherwise travel with their own car or public transport. The data in our possession shows that our users maintain a constant level of walking for the entire working week “