WhatsApp and Salesforce strengthen the already active partnership. The announcement came directly from Mark Zuckerberg on Facebook. The messaging app will collaborate even more closely with the largest CRM platform in the world. Here are the details of the partnership that will aim to make WhatsApp a point of reference also for communications in the business sector, offering companies new solutions to interact with customers.
WhatsApp and Salesforce expand strategic partnership
The collaboration between WhatsApp and Salesforce becomes even closer. As confirmed by Zuckerbergall the professional realities that use the Salesforce platform will be able to use i WhatsApp business messages to answer customer questions, organize marketing campaigns and make sales directly in chat.
It should be noted that the partnership between the two companies is at the heart of the‘Dreamforce event organized by Salesforce and running until next September 22nd. For all the details on this collaboration between the two realities, it is possible to refer to the official website of WhatsApp Business.
The collaboration confirms Meta’s goal of making WhatsApp increasingly central and important in the development of business activities, transforming the app into a reference point for business communications.