Wiko Italia has announced the appointment of Luca Vismara as the new Open Market Sales Manager. This is the official news that comes directly from the press channels and not only from the company specializing in the production of smartphones.
Wiko Italy: Luca Vismara’s profile
Luca Vismara joined Wiko in April 2015 as a National Key Account with responsibility for the main open market customers, the channel of choice for Wiko’s business. With decades of experience in the world of consumer tech and telco, Vismara began and consolidated her career in Carrefour Italy come buyer of the sector mobile.
The statements of the manager
“After six years of living at the forefront of the” democratic luxury “brand, I have enthusiastically welcomed this new professional challenge” – he declares Luca Vismara, Sales Manager Open Market for Italy. «What we operate in is an increasingly dynamic and aggressive market – continues Vismara – especially in the entry-level segment where Wiko concentrates its business. Having the opportunity to maintain and consolidate our positions while respecting the values that both the consumer and retail recognize us, offering the right mix of technological innovation, accessibility and attention to design that our target and our communities require of us, means playing. a good match “.
The appointment of Luca Vismara as the new Sales Manager Open Market is part of an internal reorganization that aims to strengthen the commercial potential of the French-Chinese company, present in Italy since 2014.