Rialto Bridge view, Venice, Italy
Xiaomi it becomes “Supporter of the 78th edition of the Venice Biennale’s International Film Festival”. The company, a world leader in technology, thus aims to renew its commitment to promoting art and culture on an international scale and in all its possible forms. During the event, scheduled for September, Xiaomi will create various video contents to tell all the most significant events of the exhibition.
Xiaomi announces support for the Venice Film Festival
Xiaomi makes it known that the choice to support the new edition of the Venice Film Festival represents an important step that confirms the will of promote knowledge and dissemination of international cinema. Venice and its lagoon represent an opportunity for Xiaomi to consolidate the bond with Italy and to emphasize technological innovation.
The brand has confirmed that it will commit to create unique video content to tell the most significant moments of theat Biennale Cinema 2021. For all updates on the company’s projects it will be possible to follow the social channels or the official blog.
The company comment
Leonardo Liu, General Manager of Xiaomi Italia, declares: “Being Supporters of the 78th International Film Festival is a source of great pride for Xiaomi and assumes an important strategic value for the brand in Italy. Venice, which has always been considered the most important center of art and culture in Italy and in the world, is for us the ideal showcase in which cinema and technology come together in a perfect blend, thus allowing us to spread culture and innovation and to position ourselves as a premium. reference brand “