The new music video of Mahalia, nominated for the Grammy Awards, was recorded entirely with Xiaomi Mi 11i, smartphone of the Mi family
As proof of the fact that the future of the film production is addressed to the smartphone, the singer britannica Mahalia, appointed under Grammy, has entirely shot his latest single “Whenever you’re ready” with Mi 11i, device of the family Wed 11 from Xiaomi, with excellent cinematic qualities.
Xiaomi Mi 11i video clips: the creative process
“Shooting an entire music video with a smartphone initially seemed like a crazy idea, but when I arrived on the set I was surprised by the quality of Xiaomi products and I am thrilled with the result!”
– he has declared Mahalia.
To enter in confidence with the creative process of the artist, but also to understand how Mi 11i was able to represent at best the single of the Grammy Award nominee was realized also an backstage video which also kicked off “Focus”, new project conceived gives Xiaomi per to give space to young people emerging artists e video creator from all over the world, accompanying them on their journey to creation of a short movie turned gives smartphone.
The video clip of Mahalia is directed by Alex Mothlabane at The Rest, the duo di British directors who has already worked with world stars such as A $ AP Rocky, Slowthai, Skepta and many more. Pieter Snyman, which was also the Photography director in numerous international projects, it is busy from the resumed.
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