A new collaboration between Xiaomi and Netflix for the new Zero series starring the Redmi Note 10. Let’s see what it is
A cooperation with the greatest entertainment service streaming the world in occasion of the release of the new original series “Zero”, to focus on the “superpowers” of second generation Italians
Xiaomi has initiated a major collaboration with Netflix on the occasion of debut on the service of the TV series “Zero”. The project was born with the intent of to celebrate the people and theirs stories giving visibility to the stories “Invisible” whose it lives O lived in suburban areas of Milano e showing how these people managed to overcome i own borders using theinventiveness and the creativity, almost as if it were a “superpower”.
Xiaomi Netflix: collaboration
To tell the campaign, I am been chosen six young Italian boys second generation that they lived intense situations e complicate, but that, just like the protagonists of the series, they did not lose heart and they managed to overcome the different ones challenges that life has reserved for them.
Through the camera of Redmi Note 10, the photographer Mauro Puccini ha put a fire i “superpowers” gods you’re guys, portraying them in Neighborhood Milanese where I am born or in which they lived. The artist born from Egyptian parents Ahmed Malis (Baggio), la Italian-Thai tattoo artist Victoria-Dim Sum Tattoo (Gorla), ill photographer with origins Ghanaians Jon Bronxl (Barona), the illustrator e dancer Williams Obru (Island), born of parents of the Ivory Coast, the speaker radiofonica Rebecca Kazadi (Porta Romana), with origins Congolese and the stylist Thais Montessori Brandao (Navigli), daughter of Italian-Brazilians: young people with a extraordinary story it’s a drawer full of dreams yet to realize.
These portraits They were made with the family’s smartphones Redmi Note 10 which, thanks to elevate performance and to a renewed design, I’m ideals for who wants overcome your limits and face new challenges.
Xiaomi Netflix: le parole di Xiaomi
“With this project in partnership with Netflix we wanted to make visible examples of“ invisible ”stories, giving voice to a generation of young people who are always ready for new challenges to build a better future. A goal that binds it perfectly to our smartphone family that makes #challengeyourboundaries its motto “
– he has declared Davide Lunardelli, Head of Marketing by Xiaomi Italia.
The author Andrea Staid followed Puccini during the shooting by collecting the testimonials of these guys, whose stories they will be visible inside the mini dedicated site to the project.
The project is visible on social channels of Xiaomi Italia. In addition, from 3 May it will be supported by a countryside of wild posting with 1,700 billboards e green graffiti in 80 points of Milano.
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