Bordeaux , Aquitaine / France – 11 25 2019 : YouTube logo tablet screen world popular online video-sharing website
YouTube’s contribution to the music industry continues to grow. The confirmation comes from a note from Lyor Cohen, YouTube’s Global Head of Music, who has formalized the guaranteed revenues to the music industry by YouTube which, thanks to its double-track model (ads + premium subscription), is generating results really important to artists and the whole industry.
The numbers of YouTube’s contribution to the music industry
During 2021as confirmed by the official data released in these hours, YouTube made a $ 4 billion contribution to the music industry. On the other hand, by analyzing the period between July 2021 and June 2022, an even higher figure is recorded. In this period, in fact, YouTube has contributed to the industry for over 6 billion dollars. D.to note that UGC (user generated content) generated 30% of the revenues for artists, authors and copyright holders. It should also be noted that the Shorts have generated over 30 billion views per day.
Lyor Cohen points out: “Creating a connected music experience across all music formats is great for fans, but it has to be great for artists as well. All artists. Whether they want to shine at a given moment, or whether they want to be “always on”, our mission is to help them create their own path on YouTube and give their careers an economically sustainable future. “