In December, people are full of expectations, let’s discover 7 Christmas newsletter ideas and examples to grow your sales
Finally, Christmas is upon us again, with its magical atmosphere, its bright and colorful decorations and, of course, the undisputed classics of “Last Christmas” and “Jingle Bells”. It is also an important time for marketers to increase their sales record and thus achieve new goals. It is therefore essential to implement an excellent email marketing strategy in order not to miss this opportunity.
Are you tired of always using the usual pre-set e-mails to send Christmas greetings? Are you looking for new ideas and examples for your newsletter to take advantage of during the Christmas period? Then you are definitely in the right place!
In December, people are full of expectations, they prepare to spend the holidays in serenity with family and friends and they would like the happiness of the moment to last as long as possible. Instead of aiming only to sell your products and / or services, therefore, also focus on spreading the Christmas atmosphere: you will see that your subscribers will be much more incentivized to buy (and will also remain more loyal)!
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7 ideas and examples of newsletters for Christmas greetings
So here is a series of Christmas newsletter ideas and examples, whether it’s to try to promote your products and increase revenue before December 25th, or just to wish your subscribers a Merry Christmas and keep you on good terms.
Create a guide to the perfect gift
The search for the perfect gift isn’t always easy and can take a long time. Indeed, at times it can even become exhausting: after many years, in fact, the ideas run out and we no longer know what we could give away.
So why don’t you help your subscribers by creating a Christmas shopping guide? Include your best tips, filter your best sellers and put them on a dedicated page to share in emails, instead of the classic product page. The reader will be able to choose the perfect gift much easier and in much less time!
Promote gift cards and your limited edition Christmas product
What if users don’t want to buy a specific product, but would rather opt for more generic gift cards? Gift cards are in fact one of the most appreciated gifts by everyone: no risk of buying the wrong thing, the user himself will choose his own Christmas gift!
Also, if you offer limited edition Christmas products in your online shop, now is the right time to promote them. Leverage the scarcity of the product by indicating to produce few quantities: you will see that people will rush to place an order to grab it.
Offer free shipping with no minimum order
There are many people who prefer to buy online only when the shipping costs are free. However, they do not always want or manage to reach the minimum order required by online shops to obtain it. Perhaps if it is an inexpensive product, moreover, they might think that it would not even be worth it, thus ending up turning to another brand or going to a shop in the area where they live.
An excellent marketing strategy could be to meet your customers by offering them free shipping, with no minimum order, for the entire period before Christmas. Who knows, they could also choose to take advantage of it to buy more products and thus spend a greater sum than the set amount. This way you would increase your income even more!
Always specify delivery times
Have you ever bought a Christmas present and didn’t see it arrive in time? You would have had to look for a makeshift gift so as not to disappoint the expectations of the person who would receive it, even at the cost of doubling your expense.
You don’t want to disappoint your customers too, do you? Keep in mind that during the Christmas period online shopping increases exponentially (a bit like during the sales), consequently the delivery services are not always able to respect the estimated times and can suffer delays.
So keep in mind to always specify delivery times for orders before they are even placed. You could create a graphic with a timer to tell customers how many days they have to get the items in time for Christmas.
Offer special discounts to your loyal customers
“At Christmas everyone is better” and brands can also do their part, offering special discounts to the most loyal customers. You can offer a 10% or 15% discount on a predefined list of products that will change from day to day, until Christmas Eve.
Another idea could be to offer discounted packages on 2 or more products in the same category, or even highlight complementary products so that subscribers can purchase them in a single order.
Reward your subscribers
Do not forget to send an e-mail with the company Christmas greetings around Christmas Eve. You could use the opportunity to reward all your subscribers who have purchased your products or services as Christmas gifts.
For example, you could entice them to place a new order by a set date in order to receive a free product, chosen by them from a number of options.
Report on the past year and reflect on the future
In the new year newsletter, a report on the objectives and positive moments of the year just ended cannot be missing. It could also prove to be an excellent opportunity for your subscribers to think about goals they have just reached and the new experiences they would love to do.
Try to communicate joy and hope by including a reflection on the year that has just begun. Even a philosophical quote usually plays its part! You might think about creating a design with a list of good intentions too, so that users can share it on social media by tagging the brand username. Social media also play their part and are now an excellent communication tool to integrate into your marketing strategy.
Conclusion
As you may have noticed, there are so many ideas to use for your Christmas email marketing strategy and creativity here has no limits. You can take advantage of all the examples just mentioned to contact your subscribers on a regular basis in the run-up to Christmas.
Always remember to create a newsletter that conveys the magic of this period and that accompanies users throughout the purchase phase (but also beyond). The Christmas period is in fact the perfect opportunity to direct readers to your website more, increase traffic and conversions and, consequently, increase ROI exponentially!